. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Nadia Giani

CEO, Nadia Giani The Lifestyle Magazine

Italy

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Nick Heinimann

Creative Writer, Leo Burnett

Malaysia

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Oana Sidonia Rosoga

Creative Designer

Romania

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Bogdan Tanase Marinescu

Visual Communicator, Designer

Romania

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Jessica Toole

Talent Acquisition Partner, LADbible

United Kingdom

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Alice Wilson

Desiger, Illustrator and Painter

United Kingdom

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Jason Fleury

Creative Designer/Design Director, freelance

United Kingdom

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Nadeem Muzaffar

Freelance Graphic Designer, Nadeem Muzaffar Limited

United Kingdom

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Vlad Icobet

Industrial Designer

Romania

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Katie

Director, Experience Design

United Kingdom

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Apple&Ink

United Kingdom

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we are experience

United Kingdom

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Olu Odeniyi

Freelancer, self-employed

United Kingdom

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Pitch

United Kingdom

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Ginger Pixels

United Kingdom

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Mark Artus

CEO, 1HQ Brand Agency

United Kingdom

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Red Sun

Schwarz

Canada

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Alvaro Sánchez

CCO, McCann

Dominican Republic

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Brand Recruitment

United Kingdom

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Seda Bulutoglu

Photo editor, Freelance

United Kingdom

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