. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Марија Ристић

Curator, ULUPUDS

Serbia (Republic of)

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Svyatoslav Sidorchuk

Graphics designer, MedPack Swiss Group

Ukraine

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Kittisak Poonnotok

ECD, Y&R INDOCHINA

Vietnam

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Teddy Wold

CEO, Klingit

Sweden

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Paul G

3D Artist

United Kingdom

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Jose Moreno

Creative Director, creanet

Spain

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João Thurnher

Creative

Spain

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JUAN CENOZ GOMIS

Creative Director, VCCP

Spain

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Jose Lacueva

Creative copywriter

Spain

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Rodrigo D. Batista

Senior Creative, LOLA MullenLowe

Spain

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Elenita Hernández de la Fuente

Creative, LOLA MullenLowe

Spain

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BEGOÑA MORENO MARTÍN

Creative

Spain

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Leandro Raposo

Creative president, The Cyranos /Barcelona,Madrid,Buenos Aires

Spain

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Laura Marco

Executive Creative Director, McCann Worldgroup Spain

Spain

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Ana Brossa

Executive Creative Director, McCann Worldgroup Spain

Spain

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Eugenia Otero

Creative Project Manager, Sidekick Studios

Spain

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Ana Gonzalez Gómez

Graphic Designer & Creative, Making Science

Spain

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Saray Herrera

Creative Art Director, Telefonica

Spain

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Reem Abdalazem

Creative Copywriter

Spain

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Ana Bermejo

Creative

Spain

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