. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Wham Bam Productions Ltd

United Kingdom

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Asad Naseem

Sr. Motion Graphic Artist, Dunya News

Pakistan

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Musician, Crif

Italy

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Mik Brown

Creative Proprietor, Miko illustration/cartoon/greetings

United Kingdom

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JAMES WALKER

FIXER - FIELD PRODUCER, independent

Italy

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Luke Mugliston

CEO, The Gate Worldwide

United Kingdom

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Les Wilson

3D Graphic Designer, Steel Ark 3D Design Limited

United Kingdom

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Anna Vasile

Pastry, Flavours-of-puglia.net

United Kingdom

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Florence

Producer, AnalogFolk

United Kingdom

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Suresh Mishra

Senior consultant

India

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Aimee Griffith

Graphic designer/illustrator, A Design + Illustration

United States

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Digital Artist, whythelongplayface

United Kingdom

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Lead Consultant, Fuel Data

United Kingdom

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Project Manager, Alpha Web Group

Ukraine

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MK Media Group

Ukraine

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Jeremiah Mills

Web Designer, Focus PPC

Ghana

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Scott London

Designer/Artworker/Retoucher/, Metro Design uk

United Kingdom

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NAJMUSAHER KHALID

GLOBAL MARCOMMS LEAD, Shell

Pakistan

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ICON Connected Digital

United Kingdom

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Amy Kean

Global Head of Strategic Innovation, Starcom

United Kingdom

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