. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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DSORDER / Martí Serra

Art director, illustrator, graphic design, DSORDER

Spain

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Zvi Nyat

3D Artist

United States

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Anna-Liisa Krõlov

Art Director

United Kingdom

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Nikola Ambros

Senior Design Expert, Hoerbiger

Germany

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Or Galili

Digital Art Director, Memo Global

Israel

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Roman Lapacz

Art Director, McCann Paris

France

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Tara Swart

Freelance Graphic Designer, Jones Lang LaSalle

South Africa

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Sibylle Heelein

Art Director, Freelance

France

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Laure Manhes

France

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Amy Wang

UX/UI Designer, TacoTax

France

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Vojko Jeric

Graphic Designer Photographer

United Kingdom

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Elias Sarquis

Photographer

Argentina

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Xyryll Grace

Digital Illustrator

Philippines

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Toni Giddings

Graphic Designer, Art Director, Illustrator

United Kingdom

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Doug Major

Creative

United Kingdom

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Rie Martin

Illustrator, Freelance

Philippines

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Ken Saitore

Publishing Creative Director, Freelance

Kenya

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Mark Barnard

Contract UI designer, various

United Kingdom

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Asa Daz

Netherlands

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Alexandra Ghioc

Product Designer

Romania

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