. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Mike Werner

Greasing the wheels of commerce with illustration, Mike Werner Illustration

United States

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Daniel Magyar

3D Filmmaker, Magyar Film.com

Hungary

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Alexei Gubenco

Cinematic Animator, Vivid Studio

Romania

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Simon Manchipp

Founder, SomeOne

United Kingdom

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Nathan

Freelance Designer/illustrator, nathan balsom design

United Kingdom

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Gosia

Production Manager / Graphic Designer, The Tablet Publishing Ltd

United Kingdom

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David Stubbs

Creative Director, Remember Media Ltd

United Kingdom

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Funsani John Scander

Digital Media Specialist, Malawi Revenue Authority

Malawi

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David Macias

Retoucher

Spain

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Remy Francis

Animation Artist Illustrator, Dubai

United Arab Emirates

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HAYDEN BANNOCHIE

Motion Graphics Designer, Freelance

United Kingdom

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Cheddar Creative

United Kingdom

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Tika Viker-Bloss

Illustrator, designer, artist, graffiti writer

United Kingdom

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Nimesh Parmar

Graphic Designer, TUI Group

United Kingdom

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Alex

Author

United Kingdom

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Baris

Creative Developer - Animator, Freelance

United Kingdom

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Marinda Botha

Voice Over Artist, Voice Over Artist in South Africa. 25 years experience

South Africa

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Stevie Porter

United Kingdom

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Fuselab Creative

United States

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Jamie

Freelance Video Editor & Camera Operator

United Kingdom

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