. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Connections

22

Another Colour

Australia

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Jeff Daniels

Creative Director, Freelance

United Kingdom

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Youness Jamal

UI/UX designer, freelancer

Morocco

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Efe Okay

Freelance Motion Designer

Turkey

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2

Martin Ferdkin

Motion Graphics Designer, Lucido.tv

Argentina

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Joaquín Arca

Film Director, Pahuse Films

United Kingdom

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Istvan Bracsok

Chief Creative Officer / Founder, White Rabbit Budapest

Hungary

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34

Toby Griffin

Freelance Sound Engineer, Toby Griffin

United Kingdom

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Karol

Stills Photographer / Retoucher

United Kingdom

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Lars Liedberg

Senior Product Designer / Design System Lead, Irukandji Desi

South Africa

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Fernando Miguel Duarte Nunes Mendes

3D Designer / Interior Designer / Design Manager, Freelancer

Italy

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Mark Hansel

Branding Designer, granddog Design & Branding

Australia

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Patrick Turner

Freelance Illustrator, Graphic Designer, 3D Artist, Patrick Turner Studios

Canada

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Gabriella Renka

Senior Designer

Hungary

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özgün Evren Ertürk

Creative, http://ozgunevrenerturk.com/

United Kingdom

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Peter

Graphic Designer, Freelance

United Kingdom

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Jason

Creative Director, IceDog Design

United Kingdom

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Nicky Anstice

Freelance Creative Copywriter

United Kingdom

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Vicky Lilleycrop

Freelance Senior Designer / Art Director, vickylilleycropcreative.com

United Kingdom

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Dhiraj Rao

Creative Director, Digikraft Media

India

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