. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Connections

AdventureLAB

Denmark

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Russell Schaller

Founder, Sweet Spot

United Kingdom

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Henrique Gomes

Produtor executivo

Brazil

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Creative Recruitment

United Kingdom

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Evan Carlinsmith (Evan Smith)

Freelanc

United Kingdom

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Rory McLoughlin

Executive Producer, Film x People

United Arab Emirates

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Martina

United Kingdom

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Zaharan Hameed

Advertising Manager

Sri Lanka

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Tersoo Uchiv

2D Animator & Motion Designer

Nigeria

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Ruta Mockute

Technical design apprentice, Bolt-On Solutions

Denmark

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Kadi Sabi

Graphic Designer, Indaba Billboards & Media

South Africa

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Colin Fraser

Photographer, Colin Fraser Photography

United Kingdom

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Gautam J

Animator

India

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Nahy Issa

Lead 3d artist, Hedgehog

Lebanon

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Kamil Kamysz

UI/UX Lecturer, Academy of Fine Arts in Krakow

Poland

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Steve Cassar

3D/CGI Artist, Puritymedia

United Kingdom

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Gary Davies

Creative Mac Artworker, freelance

United Kingdom

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Steve Brown

Freelance Digital Creative Designer, Steve B Graphics Studio Ltd.

United Kingdom

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Yasmine Wong

Creative Director, Freelance

Australia

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Photoindustrial - Fernando Bergamaschi

Brazil

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