Shame is an ornament of the young (brand); a disgrace of the old (brand).” — Aristotle
Regenerating London’s Commercial Quarter #BehindTheBrand
Back to basics: Why care about what a brand looks like, when function is all that matters?
Why the brand challenge is to become a challenger...
Lacing up a new expert in all things luxury | #BehindTheBrand
It may be Big. But is it clever?
