. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Richard

Creative Director / Brand-writer, Meda

United Kingdom

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Joseph Buckley

Freelance Designer, Art Editor and Illustrator

United Kingdom

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Juvelin

MAGAZINE DESIGNER | LAYOUT ARTIST, Various Clients

Philippines

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Al Gillies

Marketer, Designer, Radio, Skiagraph

United Kingdom

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Stu Dowson

Product & Graphic Designer

United Kingdom

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Franzo Raniero Cappitta

Architect, Graphic Designer, Web Designer, 3D Visualizer, Studio Arch. Cappitta

Italy

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Gill _

Senior Motion Designer | 3D Artist, Hogarth WW

United Kingdom

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Tom Miller

Motion Graphics Designer, Tom Miller

Canada

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Vasco Rodrigues

Composer, Zentzua

Portugal

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Rowdy Studio

United Kingdom

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Matt Bristow

Photographer and Film Maker, Matt Bristow Photography

United Kingdom

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Wedidit Creative

United Kingdom

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Nathan Gandawa

Pentagram

Zimbabwe

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Elena Palia

Photo Retoucher, Freelance

Germany

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Gianfranco

Creative Director / Designer, gianfrancofagotto.name

United Kingdom

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Simona De Leo

Freelance illustrator, freelance

United Kingdom

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Suzie Armstrong

Freelance Graphic Designer, Suzee.Studio

United Kingdom

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Lauren Nicholls

Graphic Designer, Miss

United Kingdom

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Bright Side Studios

United Kingdom

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Alison

Graphic Designer and Marketing Professional, Allykats Design Limited

United Kingdom

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