. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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VMLY&R Santiago

Chile

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Eric Muchira

Freelance Illustrator & Creative Designer, StoryMoja Publishers

Kenya

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Paolo Tornabene

Cinematographer

United Kingdom

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Katarina

Exhibition Designer / 3D Creative Designer

United Kingdom

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Martin Reznik

Illustrator, Freelance

Italy

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Yasser Abdel Basset

Executive Creative Director/ Strategic Planner, Consultant

Egypt

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Alex Nechifor

Designer, Animator, Illustrator, Ahoy! Animation

United Kingdom

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Reynold Lang

Creative designer, Ren Design

United Kingdom

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Lemonade Illustration Agency

United Kingdom

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Laurent Newman House

Netflix

United States

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Flavia Tesei

Italy

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Renger Koning

Composer, Soundbase

Netherlands

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Inga Varnele

Art Director, Lietuvos bankas

Lithuania

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Emma Hay

Digital Illustrator, Little Boat Media

Australia

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Muhammad

Creative designer, MAZA Foods

Saudi Arabia

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Alex

Graphic Designer

United Kingdom

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Alex

Frontend Web Developer, UCAS

United Kingdom

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Jang Park

Neuroeconomist

United States

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Mirna Pticek

Designer, Creative & Art Director, Mirna Pticek D&AD

Croatia (Hrvatska)

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Design Marie

Senior Graphic Designer, Design Marie

United Kingdom

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