. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Mike Rock

Senior Brand Designer, MikeRock

United Arab Emirates

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Jerry Duvall

Photographer, Jerry Duvall Photography

United States

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Mélanie Alpach

Illustrator, Freelance

France

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Manuska Flowers- formerly Inner Vision Wonders Illustration

Italy

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Mario Corrado

Filmmaker / Videographer / Video Journalist, Korova Films

Italy

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Christian Wilkinson

Videographer, Prodoto Photo Studios

United Kingdom

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Delinke Dedu

MW / Senior Graphic Designer

United Kingdom

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Kinga Marecka

Community Manager Social Media Manager, General Motors

United Kingdom

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Lucía Suárez Real

Motion Graphics Designer

Spain

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Odunayo Olawunmi

UI Designer, ConceptBee

Nigeria

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Dan Joseph

Photographer, Dan Joseph Photography

United Kingdom

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John Hollander

Digital Illustrator, hollander illustration

Switzerland

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Mandy Schlundt

Illustrator, Freelance

Portugal

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Pepe Garcia

CD / ECD, Independent

Spain

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Thomas Mori

Creative Director, FCB NY

United States

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Henry Challender

Associate Creative Director, Bray Leino

United Kingdom

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Birger Linke

Head of Design, Amura Health

India

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Vadym Aseiev

Creative Director, Aseiev.com

Switzerland

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Piotr Mirosz

3D Artist - animation and product visualization, PM87

Czech Republic

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Troy Palmer

Creative Strategist / Art Director

Czech Republic

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