. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Aaron Moran

Director + Screenwriter

United Kingdom

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Aneta

Video Editor, Freelance

United Kingdom

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Nigel Burt

Integrated Creative Designer, Contractor

United Kingdom

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Craig

Owner/Creative Director, craigology.consulting

Netherlands

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David

Product Design Director

Sweden

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The Yard Creative

United Kingdom

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Emma Kingsnorth

Freelance Motion designer, freelance

United Kingdom

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Mercedes Alonso

UX / UI Designer, Meralonso Design

United Kingdom

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Simon Waloszek

Creative Director, MC² USA

Switzerland

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Joel Langlois

Design Manager, Highways England

United Kingdom

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Ace Of bunnies

Freelancer - illustrator, animator & creative director

Cyprus

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2

Collaborate Agency

United Kingdom

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Deepak Kumar

Video Editor and Photographer, freelancer

India

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Oli Collins

Senior Digital Designer, Hillarys

United Kingdom

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John Peter Meiring

Studio Director, OddPumpkin studio

United Kingdom

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Geoffroy Renard - Branding/Édition/Ux Design

Hong Kong

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Maria Ingram

Illustrator, Brand Rebel Studio

New Zealand

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6

CYGNUS

United Kingdom

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Asli Sever

Cad Designer

United Kingdom

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Jenny Parkington

Graphic Designer | Illustrator / Creative Director

United Kingdom

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