About us

In October 2009, Patrick Low and Benny Quek, both advertising veterans with more than 60 years of advertising experience between them, left their senior positions at Y&R to establish a shop that is completely opposite to those they had worked in.

That’s why, at Goodfellas, there are no big titles, no organizational charts and no big egos. Just fellas with big ideas, different skill sets and loads of experience. They believe that great advertising should win the hearts and minds of the people they are meant to reach, not awards judges.

Most of all, they strive to be partners with whomever they work with including clients and associates. Needless to say, at Goodfellas everyone’s called a partner.



Sector Experience

Advertising, Brand Management, Food & Beverages


Effie\'s - Gold, hall of fame, markies, singapore creative circle


City Development Limited, Disabled People's Association, Fish & Co., Gleneagles Singapore, Infocomn Media Development Authority, Legal Solutions LLC, Lexus Brunei, Marigold, MUFG bank, National Council of Problem Gambling (NCPG), National Youth Council, OCBC Bank, Singapore Management University (SMU), Singapore University of Technology and Design (SUTD), Singaporeans Against Poverty, STCars, STClassifieds, STJobs, STProperties, Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP), Workforce Singapore

Trade Associations

association of accredited advertising agents singapore

Currently No Client Rating
Annual 2020 BronzeThe Hill MynahBranded Content Annual 2021 ShortlistTackling dementiaBranded Content Annual 2021 ShortlistFeeding the needyBranded Content Annual 2021 ShortlistTackling dementiaBranded Content Annual 2020 ShortlistThe OCBC ArboretumAdvertising: Print Annual 2019 ShortlistDrama. Football. Date.Advertising: Film Annual 2019 ShortlistFootballAdvertising: Film Annual 2019 ShortlistDate.Advertising: Film Annual 2018 ShortlistWoman's work is never done.Advertising: Film Annual 2018 ShortlistThe future is yours to createAdvertising: Print Annual 2018 ShortlistThe future is yours to createOOH Annual 2015 ShortlistSTJobs – Brand SustenanceAdvertising
Project featured:STJobs – Brand Sustenance
on 9th October 2014
Project featured:Life's a balancing act.
on 7th July 2016
Project featured:TV spot for Tech Talent "Possible"
on 30th August 2016
Project featured:The future is yours to create
on 14th December 2017
Project featured:Woman's work is never done.
on 26th January 2018
Project featured:Drama. Football. Date.
on 2nd January 2019
Project featured:Football
on 22nd January 2019
Project featured:Put back what the exercise took out. (Print and outdoor.)
on 31st October 2019
Project featured:The Hill Mynah
on 20th November 2019
Project featured:Feeding the needy
on 26th August 2021
Project featured:Tackling dementia
on 9th September 2021
Project featured:Basketball
on 16th January 2022
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Goodfellas has been a Contributor since 25th November 2015.

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Creativepool member since 30 September 2014