About us

In October 2009, Patrick Low and Benny Quek, both advertising veterans with more than 60 years of advertising experience between them, left their senior positions at Y&R to establish a shop that is completely opposite to those they had worked in.

That’s why, at Goodfellas, there are no big titles, no organizational charts and no big egos. Just fellas with big ideas, different skill sets and loads of experience. They believe that great advertising should win the hearts and minds of the people they are meant to reach, not awards judges.

Most of all, they strive to be partners with whomever they work with including clients and associates. Needless to say, at Goodfellas everyone’s called a partner.

Skills

Advertising, Branding

Sector Experience

Advertising, Brand Management, Food & Beverages

Awards

Effie\'s - Gold, hall of fame, markies, singapore creative circle

Clients

Bank of Singapore, City Development Limited, Disabled People's Association, Fish & Co., Gleneagles Singapore, Infocomn Media Development Authority, Legal Solutions LLC, Lexus Brunei, Marigold, MUFG bank, National Council of Problem Gambling (NCPG), National Youth Council, OCBC, OCBC Bank, Singapore Management University (SMU), Singapore University of Technology and Design (SUTD), Singaporeans Against Poverty, Skills Future, STCars, STClassifieds, STJobs, STProperties, Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP), Workforce Singapore

Trade Associations

association of accredited advertising agents singapore

Ranking
Recommendations
- 
Currently No Client Rating
Achievements
Annual 2020 BronzeThe Hill MynahBranded Content Annual 2023 ShortlistResults matterAdvertising: Print Annual 2023 ShortlistHolidayAdvertising: Digital Annual 2023 ShortlistBalloonsAdvertising: TV Annual 2022 ShortlistBear, Fish and Veggies.Advertising: Print Annual 2022 ShortlistChessAdvertising: Digital Annual 2022 ShortlistBeat the 2.30 feelingAdvertising: TV Annual 2021 ShortlistTackling dementiaBranded Content Annual 2021 ShortlistFeeding the needyBranded Content Annual 2021 ShortlistTackling dementiaBranded Content Annual 2020 ShortlistThe OCBC ArboretumAdvertising: Print Annual 2019 ShortlistDrama. Football. Date.Advertising: Film Annual 2019 ShortlistFootballAdvertising: Film Annual 2019 ShortlistDate.Advertising: Film Annual 2018 ShortlistWoman's work is never done.Advertising: Film Annual 2018 ShortlistThe future is yours to createAdvertising: Print Annual 2018 ShortlistThe future is yours to createOOH Annual 2015 ShortlistSTJobs – Brand SustenanceAdvertising
Top 10 Advertising Agency Project featured:STJobs – Brand Sustenance
on 9th October 2014
Project featured:Life's a balancing act.
on 7th July 2016
Project featured:TV spot for Tech Talent "Possible"
on 30th August 2016
Project featured:The future is yours to create
on 14th December 2017
Project featured:Woman's work is never done.
on 26th January 2018
Project featured:Drama. Football. Date.
on 2nd January 2019
Project featured:Football
on 22nd January 2019
Project featured:Put back what the exercise took out. (Print and outdoor.)
on 31st October 2019
Project featured:The Hill Mynah
on 20th November 2019
Project featured:Feeding the needy
on 26th August 2021
Project featured:Tackling dementia
on 9th September 2021
Project featured:Basketball
on 16th January 2022
Project featured:Beat the 2.30 feeling
on 1st June 2022
Project featured:Chess
on 22nd June 2022
Project featured:Bear, Fish and Veggies.
on 22nd June 2022
Project featured:Football hangover
on 20th December 2022
Project featured:Holiday
on 11th January 2023
Project featured:Balloons
on 27th January 2023
Project featured:Results matter
on 5th July 2023
Project featured:Gallery
on 5th January 2024
Project featured:Dive
on 14th March 2024
Pro member:

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Contributor:

Goodfellas has been a Contributor since 25th November 2015.

Invite x3
Founded
2009
Size
2-10 People
Creativepool member since 30 September 2014