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Everyone has heard of physical health and its importance, but the Ministry of Manpower wants to encourage working adults to evaluate their career health.
Career health is crucial in maintaining relevance in the rapidly evolving digital landscape.

This campaign, comprising a launch TVC and a microsite, encourages workers to assess their career health and take positive actions.

An over-the-top execution shows a career coach evaluating the career health of the office staff using office equipment and furniture as testing tools.

The ridiculous scenarios of testing career health through physical strength and endurance make this commercial highly entertaining and memorable.

The commercial broke in September 2025 and ran on television and digital platforms.

Since its launch in September 2025, the response to the online test has been overwhelming.