Goodfellas
Singapore
ABOUT
OCBCCares, the corporate social responsibility arm of OCBC Bank, one of Singapore’s largest commercial banks, wanted to highlight one of the most pressing issues affecting our ageing population. This video on tackling dementia shows the consequence of memory loss and how OCBCCares’ community effort is helping our seniors prevent or delay its onset.
MADEIT CREDITS
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Isabella ChiaClient
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Abundant ProductionsExecutive producer -
C K GuayCreative Director -
GoodfellasAgency -
Heng Yi ShiManager, Group Brand & Communications -
Isabella ChiaVice President, Group Corporate Communications -
Koh Chin ChinAssociate Partner -
Abundant ProductionsDirector -
James LimClient Partner -
Shermin OngArt Director -
Patrick LowECD/Copywriter -
Goodfellas
Annual 2021 ShortlistTackling dementiaBranded Content
Annual 2021 ShortlistTackling dementiaBranded Content
Project featured: on 9th September 2021
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Goodfellas has been a Contributor since 25th November 2015.