ABOUT

This spot acknowledges the common values that the Bank of Singapore's clients share despite hailing from different parts of the world: the importance of family and the desire to build and sustain a legacy that endures for generations.

Most importantly, it celebrates the shared, traditional Asian value of earning one's legacy.

The script posed some execution challenges.

It featured a swimming pool, a country club, a 1960s diving platform, two parachutists, two sets of talents to play two generations of father and son, and an aeroplane.

With this in mind, the production house, Atypical Films, embarked on an extensive search for suitable locations and talents beyond Singapore.

Perth was the most appropriate location choice since the pool, country club and parachuting scenes are within reach.

Unfortunately, the pool did not have a diving platform, so we created it digitally.

The campaign breaks on 3rd March with great reception.