Goodfellas Singapore

ABOUT

The brief was to create a TV campaign for the Bank of Singapore that embodies the values of Singapore, the nation. Being a relatively young nation of 56 years, one of Singapore's values is its youth. Yet, despite its young age, it is more developed than nations many times older.

Our challenge was to describe a 10-year-old private bank that punches above its weight and doesn't take shortcuts or rest on its laurels, just like its country Singapore.

In this spot, "Chess", we managed to show how this 10-year-old private bank outperforms others that are many times more established. All in just 30 secs.

Inspired by the movie, The Queen's Gambit, the spot features a young chess master defeating her more experienced older opponent.

This spot ran in Singapore, Hong Kong and Dubai, in cinemas and online.

The ad garnered many positive responses and feedback from both existing and potential clients.

MADEIT CREDITS

  • Ann Mylene ChiuClient
  • Aw Weng LeongClient
Annual 2022 ShortlistChessAdvertising: Digital Project featured: on 22nd June 2022 Pro member:

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Contributor:

Goodfellas has been a Contributor since 25th November 2015.

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