Goodfellas Singapore

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The brief was to create three short commercials for digital platforms that highlight the importance of evaluating your career health. Career health is crucial in maintaining relevance in the rapidly evolving digital landscape.

The task of first ad is to highlight the risk of outgrowing your job.

There are many reasons why your career health may be at risk, and outgrowing your job is one of them.

The spot shows an executive arriving at his office, where his colleagues are 10-year-olds.

The super: “Have you outgrown your job?” invites the viewer to question their career health and seek help.

The second short featuring an executive trying her best to impress her colleagues with her illustration skills, is hilarious and thought-provoking.

The question “Is your talent better suited elsewhere?” questions your current status.

The third short featuring an executive working into the wee hours on a typewriter, highlights the importance of acquiring skills that are up to date.

The spot is made more engaging because the protagonist isn’t your typical executive in shirt and tie, but a dinosaur.

The question “Are your skills outdated?” asks if you need to upgrade your current skill sets.

The campaign broke in September and has since garnered many positive responses.

MADEIT CREDITS

  • Charlotte ChanClient
Annual 2026 ShortlistGrownup, Pie chart, DinosaurAdvertising: Digital Project featured: on 4th July 2026

Grownup, Pie chart, Dinosaur

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