. . .

About me

Brand & Narrative Strategist with a Creative Director background.
I work with companies, founders, and leadership teams that need to define structure, stakes, and language before complex problems become external communication.

My practice spans Brand & Narrative Strategy, Strategic Communication, Positioning, and Creative Direction. Twenty years across global agency networks, independent practice, and international brand work.

Selected experience: McCann Milan (Nespresso Global), M&C Saatchi Dubai (Aldar Group, PUMA), The Community (Verizon .), BBDO, FCB, DDB, OLIVER (adidas Global), FRASER GmbH Berlin, Ogilvy Mexico (Coca-Cola).
Foundations at Agulla & Baccetti, ranked among the world's top agencies by the Gunn Report during my tenure. Independent since 2019.

Recent work includes brand and narrative assignments for leading . academic medicine institutions and a Johns Hopkins-connected professional networking platform — confidential by nature.

Based in Buenos Aires. Available for ., European and global engagements.

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Federico Zamponi Follows

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Richard

Creative Director / Brand-writer, Meda

United Kingdom

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Creative Lead, CompanyX

United Kingdom

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Founder, Creativepool

United Kingdom

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Photographer

United Kingdom

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Jooka Video Production

United Kingdom

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Assistant Script Editor

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Copywriter, STYLELABS

Belgium

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Creative Director / Art Director, HZ Comunica

Brazil

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International Executive Creative Director

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CCO, superunion

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⚡️Chief Creative Officer, Bray Leino

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Writer, Simple Grad

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creative partner, Pepper

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