. . .

About me

Brand & Narrative Strategist with a Creative Director background.
I work with companies, founders, and leadership teams that need to define structure, stakes, and language before complex problems become external communication.

My practice spans Brand & Narrative Strategy, Strategic Communication, Positioning, and Creative Direction. Twenty years across global agency networks, independent practice, and international brand work.

Selected experience: McCann Milan (Nespresso Global), M&C Saatchi Dubai (Aldar Group, PUMA), The Community (Verizon .), BBDO, FCB, DDB, OLIVER (adidas Global), FRASER GmbH Berlin, Ogilvy Mexico (Coca-Cola).
Foundations at Agulla & Baccetti, ranked among the world's top agencies by the Gunn Report during my tenure. Independent since 2019.

Recent work includes brand and narrative assignments for leading . academic medicine institutions and a Johns Hopkins-connected professional networking platform — confidential by nature.

Based in Buenos Aires. Available for ., European and global engagements.

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Federico Zamponi Follows

Framestore

United Kingdom

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Samsung

United Kingdom

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2

AMV BBDO

United Kingdom

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Nike

United Kingdom

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112712

VCCP

United Kingdom

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Neutral Digital

United Kingdom

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Burberry

United Kingdom

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Isabel Sierra y Gomez de

Executive Creative Director, Brand and Platform, Square

United Kingdom

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Ocean Outdoor

United Kingdom

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Vodafone

United Kingdom

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Mr Adrian Mills

Artist

United Kingdom

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Chris Pratt

Head of Creative Services, Rosie Lee

United Kingdom

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Amazon

United Kingdom

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Magenda Alieu

Freelance Designer

United Kingdom

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HP (Hewlett Packard)

United States

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Gautam Anand

Creative Artworker

United Kingdom

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Terence

Freelance Senior Experience Designer / Illustrator

United Kingdom

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Eren Butler

Art director & graphic designer

Turkey

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Roy J Baron: Photographer

Photographer, Roy J Baron

United Kingdom

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Daniel Seffens

Senior Designer, Bloomberg

United Kingdom

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