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Leaders

Why big brands need design systems

It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...

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Leaders

Business goals and purpose are not incompatible

The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...

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Leaders

Beauty beware - the B-Corps are coming

The global vegan market is predicted to reach $31.4 billion by 2026. The rise of the plant-based diet has recently generated a whole new wave of consumer awareness in certain sectors, with environmentally conscious consumers looking for greener...