About us

Born Ugly () is a brand design agency and a creative partnership. We are a team of strategists, designers and digital activators. We are the founding studio of the world’s most effective brand design consultancy, Elmwood, before our demerger as a standalone agency in 2020. You could say ‘born again in the ugliest of years’! We are an agency with a strong track record that spans 4 decades and 6 continents but has a new direction. A direction with strong foundations and values, and extraordinary commercial and cultural impact always as its cornerstone.



Sector Experience

FMCG, food and drink, Retail


AGDA, Art Directors Club, Best Companies, Brand Impact, Cannes Lions, Chip Shop Award, Clios - Gold, Communication Arts Competition, Cream, Cream Award, Creativepool – The Annual, D&AD Award - Nomination, DBA Design Effectiveness Award, Design Week Awards, FAB Award, Fresh Award, GD USA American Graphic Design, GD USA American Package Design, Graphis Design Annual, Graphis Logo Design, HOW International Design, Innovator 08, Insider Growth 100, Investors in People, London International Award, MADC, Marketing Design Award, Mobius, New York Ad Festival, New York Art Directors Club, Pentawards, RAR Award, ReBrand 100, Red Dot Communication Award, Starpack, SWOT, The Dieline, The Drum Award, The Roses, Transform Award, Yorkshire Post Excellence in Business

Trade Associations

British Interactive Media Association BIMA, Chambers of Commerce, Chartered Institute of Management Accountants CIMA, Chartered Institute of Marketing CIM, Chartered Institute of Personnel and Development CIPD, creative industries federation cif, Design and Art Direction D&AD, Design Business Association DBA, Institute of Directors IOD, Recommended Agencies Register RAR, Royal Society of Arts RSA, the marketing society

#3 Ranked Branding Agency
Currently No Client Rating
Annual 2021 SilverBorn UglyBranding Annual 2021 SilverVFCBranding Annual 2021 BronzeBorn UglyTypography Annual 2021 People's ChoiceBorn Ugly3D Annual 2021 People's ChoiceHow I See TomorrowPR Annual 2018 SilverAND Digital – Digital dreams AND colourful creativeBranding Annual 2018 SilverMaking their mark for the planetEffectiveness Annual 2016 WinnerSharper flavour from the land of contrastsPackaging Annual 2021 ShortlistVFCBranded Content Annual 2021 ShortlistHow I See TomorrowCovid19 Annual 2021 ShortlistHow I See TomorrowSocial Good Annual 2019 ShortlistHigh 5Branding Annual 2019 ShortlistLW TheatresBranding Annual 2019 ShortlistBread & BeyondBranding Annual 2018 ShortlistGatwick Express – Cool, calm and connectedBranding Annual 2018 ShortlistCraft and curiosityEffectiveness Annual 2018 ShortlistAlterra – Confident coffeePackaging Annual 2018 ShortlistUniquely J – Private label for a digital worldPackaging Annual 2017 ShortlistMaking their mark for the planetBranding Annual 2017 ShortlistLearning UnleashedBranding Annual 2017 ShortlistThames Tideway TunnelBranding Annual 2017 ShortlistQuality Street global rebrandPackaging Annual 2017 ShortlistReinvigorating Mexico’s first premium beerPackaging Annual 2017 ShortlistA golden ale that The Bronx is proud to call its ownPackaging Annual 2016 ShortlistOut there for cyclistsBranding Annual 2016 ShortlistThe brand to brighten up your lifePackaging Annual 2016 ShortlistA crafty new identity for recruitment agency CraftBranding Annual 2016 ShortlistFirst steps for a new nursery conceptBranding Annual 2015 ShortlistPop VillagePackaging
Top 10 Branding Agency Project featured:Andrex Toilet Tissue
on 13th December 2013
Project featured:Morrisons Christmas
on 11th December 2014
Project featured:Bristol Aerospace Centre
on 2nd February 2015
Project featured:Pop Village
on 12th February 2015
Project featured:A crafty new identity for recruitment agency Craft
on 9th December 2015
Project featured:The brand to brighten up your life
on 14th December 2015
Project featured:Sharper flavour from the land of contrasts
on 14th December 2015
Project featured:Anchor Cheese
on 5th September 2016
Project featured:Craft and curiosity
on 25th January 2018
Project featured:VFC
on 2nd June 2021
Project featured:Born Ugly
on 11th August 2021
Project featured:How I See Tomorrow
on 3rd September 2021
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Born Ugly has been a Contributor since 12th February 2016.

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Creativepool member since 24 January 2013