ABOUT

An identity where no two logos are the same, just as no two job seekers are the same.

The challenge
As specialists in recruitment for the creative industry, taking an individual approach and building strong personal relationships with candidates and agencies, the visual identity for Craft had to be bright, fresh, unique and boldly different.

The insight
No two job seekers or agencies are the same, therefore our flexible branding system is designed to reflect this. Made from individual modular elements that fit together to form the brand marque, this system allows for a maximum of 10 billion different logos to be created! Take a look at the workings out, if you head doesn’t hurt too much…

The impact
“In the creative industry what ties everybody together is an appreciation of design and shared knowledge of the industry we work in. Using fresh thinking, bright colours and a truly bold approach we have earned the creative respect of our peers. Without doubt they have exceeded the brief and we’re absolutely delighted with the end result.”
Dan Crowder | Founder, Craft

There has also been a substantial increase in enquiries from candidates (+933%) and general activity, with the average number of new Twitter followers per month doubling too.