ABOUT

The challenge
22 Street Lane is an exclusive Day Nursery for the children of typically affluent parents. Situated in Roundhay, Leeds it has ambitions to provide excellence in early years care and education for children between the ages of 3 months to 5 years.

The insight
Children are encouraged to learn through play and proximity to nature is an important part of the nursery’s environment. Equally, there is a strong focus on the learning journey of each child and the growth of the individual. Our marque seeks to capture this by representing the growth and development of the individual child and the close bond between children and staff.

Creating distance from other nurseries, 22 Street Lane turns its back on primary-coloured plastic and childish graphics, and instead takes its cues from luxury and resort branding to appeal to a more discerning clientele and their children.