About us

Born Ugly is an independent, international transformation partner for visionaries, mavericks, and bold decision makers. We see the potential for extraordinary in every challenge. We create change, brands that touch hearts and minds, and impact you can feel.

We are a team of strategists, creatives and change activists on a mission to create work that improves the experiences and lives of everyone who feel its impact. We are the founding agency of Elmwood and were reborn as a standalone consultancy in 2020. You could say ‘born again in the ugliest of years’! We have a track record that spans 4 decades and 6 continents. Creating extraordinary impact and changing lives for the better are always at the heart of what we do.

Born Ugly's articles

The Best Small Business Logo Examples: What Actually Works (With Real Business Cases)

Reinventing an Iconic Cider: Inside Somersby’s Bold Rebrand Journey

Creative Resolutions for 2024 #YearInReview

Sorting out Stilton’s image problem #CreativeCaseStudy

Workshop

Breaking boundaries: Embracing creative problem solving

Finding the beauty in the ugliest of years with Born Ugly | #CompanySpotlight

Why on earth aren't brands doing enough for the environment?

Koppaberg matures with journey into pink gin

Top Hires of the Week

Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

Cannes Lions 2017: The Inaugural Creativepool Influencer Lunch

CREATIVE OPINION: Elmwood Provocation Director Georgina Denny says #BeBoldForChange is a mantra for us all