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About us

Welcome to Twist and thank you for taking the time check out our profile!

Twist is a creative PR and marketing communications agency based in Newcastle Upon Tyne. We specialise in PR, social, content and search for premium consumer brands in the lifestyle and leisure sectors.

WE LOVE WHAT WE DO

Nothing gives us greater pleasure than to hear audiences talking about the brands we represent and to see them feature prominently in the press and on social media. We care about creating conversations that matter and build campaigns that reach audiences in unconventional ways.

WE UNDERSTAND BRANDS

We work our socks off to learn all there is to know about the brands we represent. Layer by layer we peel down to the core to understand your key messages and deliver these in ways that reflect your brand philosophy and encourage audience engagement at every step of the way.
WE’RE CREATIVE

The world is full of sensible brands doing sensible things that nobody ever notices. We’re here to inject some infectious creativity into your brand, by thinking outside the box and delivering campaigns that intrigue audiences, get people talking and to earn you share of voice.

So... now a little about the people behind Twist... Originally from London, Twist was set up by Chrissie Plunkett and Richard Shell.

Chrissie is a Newcastle-based PR director specialising in representing premium brands within the consumer lifestyle and leisure sectors. Chrissie believes “the more elaborate and intriguing a campaign, the better results we can engineer” which underpins Twist’s ideology to “Think BIG, Think DIFFERENTLY and to Think CREATIVELY”.

Chrissie started out in communications by supporting PR for luxury jewellery brands Mikimoto, Mouawad and Stephen Webster. She then went in-house to head up PR and marketing across UK, Europe and US for equestrian brand Airowear. Chrissie then returned to agency to head up client accounts for the lifestyle brands Vango, Bergans of Norway, Montane and Noveltea.
Our agency’s ambition is to constantly challenge the norm and to turn conventional PR on its head by delivering powerful and intriguing campaigns that get audiences talking. Our fresh approach towards agency and client relationships differs from traditional PR agencies which has proven to generate significant return on investment for our clients.

We have an eye for spotting the next big thing. Using great intuition and boosted by our years of experience, we’ve achieved outstanding results by matching the right content, with the right platform, at the right time and with the right team.

WE’RE A FRIENDLY AND PROFESSIONAL TEAM
We’re a friendly, efficient and transparent team of creatives here at Twist, with a professional, open-minded and dedicated approach to our work. We have experience of working with global consumer brands and can demonstrate a healthy return on investment for every campaign we deliver.

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