. . .

About me

Samira Rafi is a Multicultural Creative Director and Strategic Thinker with more than 20 years of experience in Communication and Advertising... She has a rich and broad multi-sector experience and has supported numerous institutions, private and public, global and local brands.

She also worked as creative crowdsourcing for a wide range of international brands and her work has been recognized with awards from several platforms.

Away from the office, she is a Mentor at The 30 Minute - the University of Planning and a member of Time for the Planet which is an international non-lucrative association. Samira was also selected as RARE Leadership Academy Delegate By Google.

AN AMBASSADOR OF MOROCCAN FEMALE CREATIVITY...

Samira Rafi is a keen advocate of diversity and inclusion and a strong supporter of initiatives that aim advancing women in creative leadership in Morocco to encourage better integration of female creativity and to amplify the progress of women in the advertising industry,

She was appointed as the first Moroccan woman jury member at the Cannes Lions Festival of Creativity 2022 and the D&AD Award 2022.

She has also served as a juror for several international festivals like New York Festivals, Phnx / AdForum, Cristal Summit, ADStars, ANA-Multicultural Excellence Awards, Summit Creative Award, Luum Awards, Wina Dubai...

A COMMITTED CREATIVE...

Commitment is at the core of what she does, Samira believes in work that inspires and drives a positive change, for people, the planet, and for the industry.

She has initiated, along with her team, an initiative called #boomengaged which aims to voluntarily support major causes both on a local and global level such as:

Women's rights (violence/equality, parity), the cause of people with reduced mobility, the environment, and climate change, the children's rights by denouncing child labor.

Thus, she has supported many clients in major causes, such as :

- The social center of the Ministry of Solidarity of Women, Family and Social Development, in partnership with the EU- European Union

- Special Olympics Morocco

- AMAL Association of Disabled Persons

- ADFM (Democratic Association of Moroccan Women)

- AFAK Association

and others...

This involvement in great causes has made her agency the most committed agency in Morocco.

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Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationCasablanca, Casablanca, Morocco

Skill LevelDirector

LanguagesFrench English and Arabic

Tagged Job TitlesCreative Director, Creative

Ranking

#11 Ranked Creative Director

Achievements

Top 25Creative DirectorContributor:

Samira has been a Contributor since 8th July 2021.

9Shortlisted x 9

See all achievements

Recommendations

Currently No Recommendations

Skills

Advertising, Art Direction, Creative Direction, Strategy Planning

Sector Experience

Advertising, Communications

Clients

CV / Resume

Samira's CV/Resume

Activity

Connections3,574 Followers5,576 Following22,639

Views34,398

Creativepool member since 9 May 2021

Samira Rafi Follows

Pinzutu Films

United Kingdom

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Matteo Zallocco

Illustrator

Italy

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Accelerate Productions

United Kingdom

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Patrick Rhoden Rhoden

Web Designer, redgalleryldn

United Kingdom

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Jen Lees

Design Intern, Hirsch Bedner Associates

United Kingdom

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Rodrigo Cacho

Media Creator, Rodrigo Cacho / Photographer - Filmmaker - Di /

Mexico

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Emma Atkinson

Director of Photography London office, Bernstein & Andriulli

United Kingdom

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Edwin Tan

Creative Director, Bravo

Singapore

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Zoe Jones

Marketing & Insight Director, Digital Cinema Media

United Kingdom

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Celene Rodrigues

Teacher, Prefeitura do Rio de Janeiro

Brazil

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Leo Rocha

Head of Art, Promoplan

Chile

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Steve Kench

Client Services Director

United Kingdom

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Mohammad javad Abjoushak

Photojournalist

Ukraine

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Ola Ahmed

Fashion Design

Egypt

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Sarah Welch

Na, Na

United Kingdom

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Brandon Pickett

Creative

United States

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Jacque Matthee

Integrated Executive Creative Director, Young & Rubicam South Africa

South Africa

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Joanna Martin

Director, Indigo MTPC Ltd

Tanzania

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Alex

Creative Director/Head of Design, Brandwidth

United Kingdom

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Big Brand Ideas

United Kingdom

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