About me

Strategic marcoms professional highly experienced and successful in the development of planning communication strategies, utilising research to identify consumer insights and understanding for brands to increase revenue and brand market share. Skilled in clarifying issues, advocating solutions, gaining cross-functional support and facilitating decision-making in complex situations. Excellent leadership, problem solving and relationship building skills at company and client level.

-Multiple industry sector experience: Financial, Pharma/OTC Healthcare, Automotive, FMCG, Retail, IT

-Strong research, analytical and data interpretative skills

-International and UK portfolio and brand strategy experience

-Linking acquisition channel and performance marketing to brand equity

-Devising marcom solutions with digital-centricity across the paid, owned and earned space.

-Curating thought leadership and best-practice media guidance - generation of effective change-management practices for brand equity growth

-Developing and assisting local markets in effective communication strategies to support business objectives - providing communication solutions to local market challenges

-Shaping long-term vision - partnering with clients to help support and manage their brand cycles

-Delivering compelling consumer-brand engagement activation solutions

-Driving media-effective value for brand equity growth and successful NPD launches

-Leading and managing cross-agency disciplines to deliver client solutions e.g. creative, digital, sponsorship

-Identifying, generating and managing new revenue streams (selling in company group services)

-Experience of managing teams (incl. governance across multiple international regions)

-Controlling media budgets in excess of $50m+ pa