Displaying 325 - 360 of 3479 results
Ogilvy & Mather Worldwide have significant cause for celebration as they were recently names the global creative agency for legendary luxury jewellery retailer 'Tiffany & Co.' after a search the brand has been undertaking since last October. Ogilvy &...
Posted by: Benjamin Hiorns
I've always loved advertising headlines. Long before I embarked on a copywriting career, I'd amuse myself by creating new versions of lines I saw in magazines or tube trains. Even as a kid, my mum (an English teacher) would point out headlines she...
Posted by: Magnus Shaw
What's the story behind you joining Nerv? I’ve been part of Nerv since the very early days (10 years now). I first met Cynan (Nerv’s founder) when we were both working for a UK based PC manufacturer back in the early 2000s. We were both...
Posted by:
I'm sorry for implanting a most unwelcome picture in your head, but I was taking a bath the other evening. The radio was on, I was leafing idly through a magazine and that's when I saw it - the least effective print ad of all time. In fact, it was so...
Posted by: Magnus Shaw
5 minutes with... Geoff Foots - Guerilla... Geoff Foots Creative Director, Guerilla... Website: guerilla.co.uk Twitter: @we_are_guerilla Facebook: Facebook.com/weareguerilla LinkedIn: Linkedin.com/company/guerilla-communications Tell us a bit...
Posted by: Creativepool
Here's a story so bizarre, so post-modern, that it's hard to believe Chris Morris and Armando Iannucci are not involved. They're not though, because this is something that has actually happened; it involves two major television stations attempting to...
Posted by: Magnus Shaw
Over the last week, I've very much enjoyed reading a debate, prompted by one of my Creativepool columns, on LinkedIn. It's always particularly satisfying to find creative professionals reacting to a piece I've written and I'm grateful to anyone who...
Posted by: Magnus Shaw
From time to time intrepid reporters and bloggers voluntarily cut themselves off from society (phone and internet) and write about their experiences surviving in a tweet and text free world where no soul knows what pub they are drinking in, what kind...
Posted by: Creativepool
I'll be the first to admit it: from time to time, my blog posts can border on the vitriolic. But I flatter myself that, when I do let loose and turn the air puce, I'm only saying what quite a lot of people are already thinking. Such was the case a...
Posted by: Creativepool
You may have noticed Marissa Mayer, the CEO of Yahoo!, kicking up some dust last month, when she announced a complete ban on working from home. This, she claimed, was to encourage collaborative working and collective thinking. However, there was a...
Posted by: Creativepool
Last week I gave a presentation in Lincolnshire. It's been a while since I did this (give a presentation I mean, not visit Lincolnshire) and I realised I might be a little rusty. So the night before, I ran through a few 'golden rules' - just a mental...
Posted by: Creativepool
With 2013 set to be a big year for Creativepool, we're pleased to announce that we've appointed Octopus Group to provide us with PR and social media support moving forward. Octopus are working with us on the re-launch of our web site and also on a...
Posted by: Creativepool
Tell us a bit about you Hi, my name’s Geoff, I’m 5’ 7” with blue eyes and GSOH, I’m a Capricorn who’s married with three children, one beautiful grandchild (believe me when I say I don’t look old enough)...
Posted by: Creativepool What do you actually do? Tags: [nike], [nestlé], [team], [concept], [integrated], [digital], [social media], [strategy], [ideas], [trendwatching], [advertising that does not seem advertising]. My time is now - NIKE FOOTBALL SPAIN from...
Posted by: Creativepool Together is better… Together makes a bigger impact. Together is more knowledgeable. Together is more cost effective. Together is easier. With strategic planning, advertising, digital, design and media planning under one roof, together is...
Posted by: Creativepool What do you actually do? An average day might involve building a prototype for a web application, brainstorming ideas for a Facebook campaign or sifting through shed loads of data, trying to devise a logical architecture. I'm lucky as I get to...
Posted by: Creativepool What do you actually do? I am creative director of a small london based design agency, this means that I have my hands in everything from the design work, client relationships, finding new clients, to creative direction. My usual days consists of...
Posted by: Creativepool "I like to think, ODD is the integrated creative agency specialising in consumer marketing for fashion and lifestyle brands." What do you actually do? Apply the direction of the client within the agency and the direction of agency within the...
Posted by: Creativepool
"We Love... A fresh new take on what a digital creative agency can be... Progressive and flexible, driven and creative, we offer an alternative way forward in terms of design, strategy, attitude and ultimately deliverables. Our strength lies in our...
Posted by: Creativepool
"We're a digital agency whose founding mantra was to be a pleasure to work with. In reality that means being honest, producing great work and achieving our clients' objectives. And being nice, but that just comes naturally to us." What do you...
Posted by: Creativepool
‘Fail, Fail again, Fail better' Describe your work in one sentence. My work is liquid; it sheds skin and adapts depending on the project. It will be different tomorrow. What's the most important thing you've learnt in your line of...
Posted by: Creativepool
Tell us what you do for a living and who you work for? Creative Director and Co-founder of Neighbourhood. How did you get started in the industry? Degree in architecture, decided I didn't want to go into that industry, free-lanced as a graphic...
Posted by: Creativepool
I don't feel quite right when I haven't got a pen in my hand, my life feels strangely absent of any purpose. Describe your work in one sentence. My Illustrations are multi-coloured, squiggly scribbles shaped into recognisable objects on a piece of...
Posted by: Creativepool
Tell us what you do for a living and who you work for? Executive Creative Director at Group Brand What does that involve? A mixed bag really. We work with clients large and small to help solve business, marketing and communication challenges. I'd...
Posted by: Creativepool
Tell us what you do for a living and who you work for? I'm the ECD for Havas Worldwide London (formerly EuroRSCG). What does that involve? Building an agency that people feel great about working for and with. How did you get started in the...
Posted by: Creativepool
Your portfolio is one of the most important things that need to be considered when thinking about applying for a new job. Us "old schoolers" have all spent countless hours trudging around Soho with our A2 portoflio in tow, ending the day with a...
Posted by: Creativepool
by John Fountain. Head writer at Lush from 1996 to 2010, Sarah is now Head of Ideas at the writing agency Afia. As an author she has penned 'The Fake Factor', 'Online Marketing in 7 Days (for people who can't avoid it any longer)', and '100 Great...
Posted by: Creativepool
by Ashley Morrison. One of the perks of being a freelancer is the ability to work from home. I love it. No arduous daily commute (and related expenses, obviously), no noisy work colleagues, and seriously good coffee on tap when I want it. But in...
Posted by: Creativepool
Welcome to the CP Soapbox! Speaker's Corner is an opportunity for indutry boffins to take centre-stage and put the (creative) world to rights. But we don't want to stop there! We want comments from 'the floor' so if you've got something you want to...
Posted by: Creativepool
by Magnus Shaw If you read my columns with any regularity, you'll have noticed a little ad in the footer inviting you to buy "ADVICE" - a collection of my writing on advertising (it's very good, by the way). Those kind enough to have clicked through...
Posted by: Creativepool
by John Fountain A few years back a copywriter, who shall remain nameless, took it upon himself to take a piece of my work and put it on his website. He claimed that he had a right to do this because he was involved in the creative process, although...
Posted by: Creativepool
by Ashley Morrison As Euro 2012 draws to a close, and while we lick our wounds and I am constantly reminded that being called 'Ashley' is not exactly a blessing right now, thanks to Messrs Cole and Young you may find some artistic Euro 2012-based...
Posted by: Creativepool
by Magnus Shaw Hello. And welcome to the Creativep ... LOUD MUSIC, SHOUTING, SOUND EFFECTS ... ool blog. I thought it would be useful to dis ... POP SONG, KIDS GIGGLING, CORNY JINGLE ... cuss how advertisers are handling broadcast ads on the inter...
Posted by: Creativepool
by John Fountain Hello Me Old Flower. Now Listen Very Carefully, I Shall Say This Only Once. Have you heard about the comedy carpet at Blackpool? It is one of Britain's largest pieces of public art, cost £2.6m, and celebrates the contribution...
Posted by: Creativepool
by Magnus Shaw So we're all agreed, social media is the brave new world of PR and advertising. A year ago there was some mileage in telling clients, and anyone else prepared to listen, the game was changing and it was time to get hip to the new...
Posted by: Creativepool In comparison with the tabloids, The Guardian uses television advertising sparingly. This may be a cost consideration, but actually ensures a rather pleasing impact when a spot does appear. In the past, the paper's TV efforts have been intriguing,...
Posted by: Creativepool