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Nick is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy, and...
Posted by: Creativepool Question: if a piece of art can literally be mistaken for rubbish, does that make it rubbish? No, not necessarily '“ but it does raise an interesting and valid question about whether art can ever be called 'bad' (or 'good') and whether it...
Posted by: Creativepool The humble Rubik's Cube has come a long way since it's inception in 1974. The original version of the cube still remains cool in its simplicity but in the last 37 years we have seen its reincarnation and influence in everything from awesome...
Posted by: Creativepool
The USB ports in our computers have facilitated a wide range of different product and marketing opportunities. From guitars that can be plugged straight into our computers to nifty branded storage freebies that get handed out like sweets at IT...
Posted by: Creativepool
Chris Unitt is the managing director of Meshed Media. He was editor of Created in Birmingham, winner of Best UK Blog 2008, before recently standing down and now helps artists and arts organisations to make the most of the internet. How to use your...
Posted by: Creativepool Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer...
Posted by: Creativepool
For someone who now has one of his pictures hanging on a wall in the White House, thanks to a much publicised Cameron/Obama gift exchange, Ben Eine appears remarkably unphased by being catapulted into the limelight '“ even though the mass media...
Posted by: Creativepool
30 years ago I was a student trying to get into the business and Dave Morris was one of my course lecturers. Today he visits the leading advertising colleges in Milan, Amsterdam and England and has luminaries such as Dave Trott singing his praises....
Posted by: Creativepool
There is a grand tradition of animosity and grudge amongst any era's foremost artists. Just think of the squabbles between Picasso and Matisse or even Michelangelo and Leonardo. But these cultural showdowns rarely take place on the towpath of the...
Posted by: Creativepool Over the coming weeks I am going to sniff out some exciting creative entrepreneurs who will hopefully give you a little hope and encouragement if you are in the process of setting up your own business. I used to go to University down in Brighton and...
Posted by: Creativepool This creativepool blog is a great way to find out more about the people who work in the creative industries and hear how they do what they do. My plan is, every two weeks, to chat with lots of different creative people from around the world. Today...
Posted by: Creativepool
Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...
Posted by: Benjamin Hiorns
Whether you're a business looking to showcase your products, an influencer aiming to strengthen your brand presence, or an organization eager to connect with your audience, high-quality videos are essential. Crafting compelling videos involves much...
Posted by: Creativepool Editorial
In the realm of interior design, furniture plays a pivotal role-it’s the bridge between aesthetics and functionality. Whether you’re renovating your home, office, or commercial space, selecting the right furniture designer is critical....
Posted by: Creativepool Editorial
In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...
Posted by: Taker | Maker
How did you get into the industry? I honestly had no idea what I was going to do after university (studying a Fine Art BA), and panic email blasted pretty much every creative agency in Sussex. One agency came back to me in Brighton offering the...
Posted by: Creativepool Editorial
A phone created by a brand who understands everything about Carnival and nothing about cell phones AMBEV's Brahma beer is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to...
Posted by: Creativepool Editorial
Snickers has kicked off its latest campaign, teaming up with football superstars Luka Modrić and Bukayo Saka. Helping football fans steer clear of embarrassing ‘own goals’, it’s a through the line campaign featuring TVC, OOH, Paid...
Posted by: Creativepool Editorial
AI might be a digital beast but it’s not without its carbon footprint. By its very nature, it’s a technology that requires large amounts of processing power and power requires fuel. The environmental cost of AI use in the creative...
Posted by: Benjamin Hiorns
How did you get into the industry? I visited AFDA, a Film school in Johannesburg, South Africa, when I was scouting out colleges after High School. For some reason, the animation department really attracted me. It might have been because I was...
Posted by: Creativepool Editorial
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
"How often can something be incredible before it becomes normal for it to be incredible and thus not looked upon as incredible anymore?"- Rob Auton Zebras are amazing. Monochrome in a dusky landscape. Unique, striped, designed to distract and...
Posted by: Tony Pipes
As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...
Posted by: Benjamin Hiorns
Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...
Posted by: Benjamin Hiorns
There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...
Posted by: Benjamin Hiorns
This week, we sat down with Martin MacConnol, Founder and CEO at the Covent Garden-based creative agency Wardour. How was your company born and where are you based? We began life as a content marketing agency on Wardour Street, Soho, in 1996 - the...
Posted by: Creativepool Editorial
Overcoming Confirmation Bias To Improve Business Outcomes Of all the cognitive biases that affect business, confirmation bias might be the most insidious. It’s a challenge for many companies that can negatively impact performance. Smart...
Posted by: Lysle Wickersham
Content marketing has become an indispensable aspect of digital marketing strategies, offering businesses a powerful means to connect with their audience and drive engagement. However, amidst the complexities of content creation and distribution,...
Posted by: Taker | Maker
Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? As a founder, there is never a typical day. My role has evolved as the business has grown over the past 10 years. I love having variety in my day, but I find most of my time is...
Posted by: Creativepool Editorial
Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...
Posted by: Creativepool Editorial
Rafael Pavon, Creative Director at UNIT9 puts the headset we’ve all been dreaming about for the last decade through its paces. The Apple Vision Pro arrived at the UNIT9 offices last month, and our team has been using it extensively - testing...
Posted by: Creativepool Editorial
Today is World Book Day. Children across the country will receive vouchers to be spent on books whilst dressing up as their favourite literary characters - but those who have aged out of these festivities can still participate by celebrating their...
Posted by: Novagram
My four year old loves Lego. Well, that’s not strictly true, I love Lego and he, by proxy now loves it too. We have two modes of building together, the one where I find the bits and watch as he pieces them together and the one where we...
Posted by: Lark
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
Gueriilla Communications is a creative integrated agency that enjoys what they do and like to have fun with the people they work with. The clue is very much in the name. To learn more about the defiantly northern agency, we spoke to James Allen,...
Posted by: Creativepool Editorial