Displaying 1 - 36 of 3467 results
There is currently a great deal of fascination, curiosity and temptation with the new opportunities for communication and storytelling presented by developments in Virtual Reality and Augmented Reality. In its very first use, moving image, was in...
Posted by: Radley Yeldar
2018 was the year of the side hustle. Perhaps you were genuinely inspired to expand your experience, get that idea off the ground, desperate to earn a second wage: we all had our motivations. I found my own side hustle, but my motivation was...
Posted by: Southpaw
Why would anybody choose to launch a content agency in the middle of 2018???? Type content agency London into google and 291,000,000 hits come up. I got tired of counting how many specific agencies there are doing it when i got past 500. Every PR...
Posted by: JSR Agency
Marketers fell over themselves to get involved in pink breast cancer awareness promotions during October, but now it's officially Movember, which means lots of agencies and brands engineering promotions around moustaches to help raise money for men's...
Posted by: Benjamin Hiorns
by Magnus Shaw. Last year I wrote a piece about Professor Stephen Hawking and his remarkable, personal brand. Now the professor has lent his profile to Go Compare for the next instalment of their 'Saving The Nation' campaign. This may well be very...
Posted by: Creativepool
I’m like one of those annoying reformed non-smokers who coughs, passively aggressively, as you spark up a social cigarette. I’m like the vegan who mocks you for eating Quorn, the new mum who tells my childless friends they haven’t...
Posted by: Amy Kean
Delta 7, an inclusive band featuring members with various learning disabilities, are releasing their debut single today. The group first found themselves in the limelight when a documentary about them won a short film competition judged by James Bond...
Posted by: Creativepool Editorial
A small but passionate team born from the ashes of some of the biggest agencies in the world, the spectacularly named Orange Panther Collective was founded on the cusp of the pandemic in March 2020. From social gurus to brand strategists, big...
Posted by: Creativepool Editorial
"Don't shoot where it is, son. Shoot where it's going to be." - Gangster Squad Many people who own agencies or small businesses are fully conversant with the product or service they offer, which is great and to be expected. The problem is that just...
Posted by: David Alexander
Just over a week ago, a two-minute film called 'Say No To Spec' was released onto the web and has become a viral sensation. Originally created for Strategy Magazine's Agency of the Year competition in Canada, the film calls into question the common...
Posted by: Magnus Shaw
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...
Posted by: Creativepool Editorial
Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...
Posted by: Benjamin Hiorns
By Gaynelle Brautigam, Head of Innovation at Tactical Sometimes, inequality isn’t easy to spot until you experience it first-hand. For example, I never gave much thought to being a second-generation immigrant, until I started applying for my...
Posted by: Creativepool Editorial
Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...
Posted by: Teodora Miscov
The Lucent building at Piccadilly Circus has been recently renovated, and now boasts a giant steel sculpture on one of its walls that’s been turning heads and claiming hearts for almost a month now. It’s a truly unique sculpture that...
Posted by: Benjamin Hiorns
How did you get into the industry? I never planned to go into copywriting, but I did a few internships in the writing and creative space through university, then after I graduated with a degree in English, I was a bit unsure of what was...
Posted by: Creativepool Editorial
Argggghhhh. AI is coming and it’s going to eat your job and then maybe your head. Have you been hearing this lately? Freelancers have seen less interest and income since the launch of ChatGPT as the FT and Chamath highlighted the other...
Posted by: Multivitamin Studio
How did you get into the industry? Ever since I can remember art has always been my passion. Initially I studied a foundation course in Eastbourne which covered a broad range of subjects and then progressed onto a higher level course in Barnet....
Posted by: Creativepool Editorial
2023 has been a lot of things. It’s been a year that saw great divisions widen and a year that seemed to almost revel in chaos, but it was also a year in which creativity continued to shine, even as it stood on the precipice of potential...
Posted by: Benjamin Hiorns
It’s probably safe to say that VR hasn’t really “taken off” in quite the way we all thought it would a few years ago. Back in the halcyon days of 2014, when the Oculus Rift gained enough cultural traction to be parodied by...
Posted by: Benjamin Hiorns
How did you get into the industry? My background is in fashion, I used to have my own clothing label; that’s where I started getting interested in what builds a brand - realising that the brand can be stronger than the products alone. So, when...
Posted by: Creativepool Editorial
Nate Camponi, a Director at Chief TV, made a series of beautiful short films for M&S with celebrity chef Tom Kerridge earlier this year. In this piece, Nate explores how to tell big corporate stories in a more digestible way and what you can do from...
Posted by: Creativepool Editorial
It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...
Posted by: Creativepool Editorial
“Roko’s Basilisk” is a popular thought experiment. It proposes a hypothetical situation in which an all-knowing, all-powerful. An evil artificial intelligence comes into power in the future. It may want to destroy every human who...
Posted by: Think Design Manchester Ltd
Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...
Posted by: Creativepool Editorial
At almost 15 minutes, The Call - a new work for the charity Switchboard LGBT+ - is not to your typical advert. It's a carefully balanced short that shows the breadth of support the charity offers, while tenderly touching upon the experiences faced by...
Posted by: Creativepool Editorial
We’ve got in-house copywriters. Why would we need a journalist to write our PR stories? It’s a question numerous clients have asked us, often at the start of our relationship, and one we’re always happy to answer. When creating copy for owned...
Posted by: Red Setter
In the first of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. As a copywriter myself I thought it obvious to start there but will be pitching man vs machine on a range of...
Posted by: Benjamin Hiorns
By CEO and Co-Founder of leading digital marketing agency Go Up, Edward Coram-James It’s fair to say that the world has been a pretty tumultuous place recently. The pandemic and resulting recession, Brexit and the shockwaves caused by the...
Posted by: Creativepool Editorial
On Sunday, Super Bowl LVII glued 200 million eyeballs to screens all around the world as the Chiefs clipped the wings of the Eagles in Phoenix. It was one of those rare moments in time where people from every corner of the world tune in to a sports...
Posted by: Creativepool Editorial
Have you ever stumbled upon a piece of advice or a strategy that just clicked with you and made perfect sense? That's exactly what happened to me when I watched a video where Frankie Quiroz was interviewed about building a successful clothing brand....
Posted by: Peter Stylianou
Blue Monday is more than just a seminal song by New Order, it’s also (supposedly) the saddest day of the year. Now, personally, I’ve always found every Monday in January equally bleak. Indeed, I feel significantly more downcast today (the...
Posted by: Benjamin Hiorns
This year, B2B marketing specialist alan. Launched Integrated Intelligence - a new research division aiming to fundamentally change how B2B marketers understand their industries. Led by Research and Intelligence Managers, Josh Cohen and Emilie...
Posted by: Creativepool Editorial
Ok, ok, don’t shout at me. But honestly, is design still a craft? The bulk of what design people, outside of the coterie of actual makers, I mean. Stuff that I go into work at least five days a week to do. Design when it’s your job as opposed to...
Posted by: Richard
Independent brand and design studio ico Design recently announced the launch of Humanity FC, a creative response to the upcoming World Cup in Qatar. Humanity FC brings together 32 international creatives of 27 nationalities, to help create one...
Posted by: Creativepool Editorial