Displaying 3313 - 3348 of 3529 results
Two big appointments were announced yesterday. The first concerns Lindsay Pattison of the WPP media agency Maxus, the smallest of the media agencies within GroupM, the division of WPP that oversees media, also overseeing MEC, MediaCom and Mindshare....
Posted by: Benjamin Hiorns
We can't really go on like this. The alarming evolution of 'trolling' from pestering people online to the loss of life, has been eye-watering in its speed. The last week has seen a situation develop whereby a family whose daughter is missing, was...
Posted by: Magnus Shaw
Publicis Mojo Brisbane recently launched a social media campaign for RID, the Australian insect repellent brand. The unique campaign takes the form of a digital competition called the 'RID Amazon DT Challenge', which seeks to reinvigorate the iconic...
Posted by: Benjamin Hiorns
After a while in limbo, Saatchi & Saatchi, the Publicis Groupe owned global communications and advertising agency network, has finally filled its chief marketing officer role. The agency has been without a CMO since Ben Bittman left in 2010, but...
Posted by: Benjamin Hiorns
Samsung recently finished its global agency review, adding Wieden & Kennedy and BBH to the roster, and keeping Leo Burnett and Starcom MediaVest on board. The results have given the Publicis Groupe a fair amount of breathing room considering the...
Posted by: Benjamin Hiorns
In a bid to move into a more premium market space, Volvo has launched a new TV campaign for its XC60 model called “Swell.” The campaign is centred around a film which introduces some of the basic principals that represent the brand's positioning...
Posted by: Benjamin Hiorns
Today I’m on a bit of a high. And not just because I have a rare day off. No, it’s because yesterday I completed my second marathon this year - the 41st BMW Berlin Marathon. For a while there, I didn’t fancy my chances. About six...
Posted by: Ashley Morrison
Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...
Posted by: Creativepool
The leading global marketing services company, McCann Worldwide is partnering with Argentine creative Martin Mercado to start the new global creative agency hub in Buenos Aires with its name, Mercado McCann. With the strong talent capability behind...
Posted by: Creativepool
Filmmaker Jon Avnet, who has worked on films such as “Risky Business” and “Black Swan” has launched a new fully integrated digital studio, which aims to deliver original, high-profile, premium half-hour and hour-long content...
Posted by: Benjamin Hiorns
Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...
Posted by: Magnus Shaw
Braintree, a subsidiary of eBay (eBay acquired Braintree in an all-cash £800 million deal almost a year ago) that deals with the payment processing for a number of popular mobile apps, recently announced that it would be accepting Bitcoin...
Posted by: Benjamin Hiorns
It was announced yesterday that the Publicis Groupe is to acquire the design agency Turner Duckworth on behalf of the Leo Burnett network, which it owns. Turner Duckworth is most known for its designs for Coca-Cola, particularly its 2012 redesign of...
Posted by: Benjamin Hiorns
Today, in the late afternoon, it all kicked off on Twitter. Was it despair at further appalling news seeping from the Middle East? Or fury over another catastrophic governmental decision? Of course not. It was the revelation that Twitter itself is...
Posted by: Magnus Shaw
It would be a strange person who would argue we are not all entitled to privacy. When taking a bath, most of us would be alarmed were we to find a ladder at the window, allowing anyone and everyone to have a peek at us as we shampooed and scrubbed....
Posted by: Magnus Shaw
Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...
Posted by: Rufus Leonard
The Publicis Groupe has been tipped to acquire Criteo, the online advertising company based in Paris, France. According to recent reports, the acquisition would help the Publicis Groupe expand its digital capabilities, as Criteo specialise in...
Posted by: Benjamin Hiorns
It was announced yesterday that Paul Roebuck will return to BBDO as executive vice president and worldwide senior business director with oversight of the agency’s Johnson & Johnson consumer business at the BBDO headquarters in New York. This is...
Posted by: Benjamin Hiorns
DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...
Posted by: Benjamin Hiorns
Ogilvy & Mather New York recently unveiled a brand new promotional campaign for the upcoming NASCAR playoffs, which are known as the “Chase for the NASCAR Sprint Cup.” The Sprint Cup, which is being brought to the masses via ESPN, sees 16...
Posted by: Benjamin Hiorns
Coca-Cola and Monster formed a long-term partnership last week, with the soft-drink behemoths looking to take the Monster brand into the global market. Coca-Cola will acquire exactly 16.7% of the company in a deal that is set to benefit both brands....
Posted by: Benjamin Hiorns
The Hyundai Motor Company has just launched a dazzling new interactive billboard campaign at the world famous Times Square in Manhattan, New York. The campaign, which is called “Hyundai Brilliant Interactive Art,” creates a two-way...
Posted by: Benjamin Hiorns
The American Honda Motor Company announced yesterday that it would be consolidating the lion's share of the digital marketing for both its primary Honda brand and its Acura luxury brand into a new team drawn from Razorfish and other members of the...
Posted by: Benjamin Hiorns
Yesterday at Gamescom, the annual gaming convention which is currently taking place at the the Koelnmesse in Cologne, North Rhine-Westphalia, Germany, Microsoft and Sony laid out their cards for the coming fiscal year for their respective gaming...
Posted by: Benjamin Hiorns
Microsoft recently announced a new low cost mobile phone a month after a leaked memo revealed that the technology giants were considering culling their more affordable phones in favour of their more expensive, “Windows Phones”. The Nokia...
Posted by: Benjamin Hiorns
Thursday is definitely the new Friday, and last Thursday we hung out at the new House of Vans for the opening of London’s only indoor skatepark. Because its hidden around five of the Old Vic tunnels beneath Waterloo Station, its a bit hard to...
Posted by: Creativepool
I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...
Posted by: Magnus Shaw
Hot on the heels of Toyota's intensive social media campaign for the new Sienna Minivan, Toyota has unveiled the follow-up to its infamous “Swagger Wagon” ad, which was a viral hit back in 2010, clocking in over 12 million views. The original ad...
Posted by: Benjamin Hiorns
Kevin Roberts, Saatchi & Saatchi's Lancaster-born global chief executive, is to be one of the hosts at this years 'Be Inspired Business Awards', Lancashire's leading business awards ceremony. Roberts will be one of the featured hosts at the event,...
Posted by: Benjamin Hiorns
A new campaign will be launched by Nissan this week for their line of rugged commercial vans in conjunction with TBWA/Chiat Day, which stars American rockstar and Poison frontman, Bret Michaels. The campaign, called “Tough Love”, is...
Posted by: Benjamin Hiorns
We had the chance to speak to Italian Fotolia Contributor Danilo Sanino to ask him about his signature of illustration which is extremely popular, having found the target market for his work as well as his equation for success whilst still enjoying...
Posted by: Fotolia
Hello, my name is Denis Voronin, I'm 27 years old , I have a beautiful wife and two cool children, a son and a daughter. I was born and live in Russia and I think in the future and I will stay in Russia.I started working with Fotolia at the beginning...
Posted by: Fotolia
In this article certified Photoshop expert Eric Renno, aka TipSquirrel takes us through some of the functions of a free mobile app, Snapseed. Over to you Eric: Snapseed has been around for a while and many readers may remember it as a desktop...
Posted by: Fotolia
After a formal review, global customer experience-marketing agency, and the digital and direct marketing arm of Interpublic's McCann Worldgroup, MRM//McCann, announced late last week that Cisco Systems had chosen them as their global demand...
Posted by: Benjamin Hiorns
The health behaviour experts at Ogilvy CommonHealth Worldwide announced yesterday that its New Jersey office had made five promotions and made two new hires. Promotions Former account executive Libber Werner has been promoted to the role of senior...
Posted by: Benjamin Hiorns
Amazon has stated they want to make purchasing advertisements from the site “As easy as buying a new book” with their new self-service tool, which allows media buyers to purchase ads without needing to involve a salesperson. The Publicis...
Posted by: Benjamin Hiorns
