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Advertising

Top 5 Ads of the Week

JWT London - Debenhams The content division at JWT London has created eight 30 second films as part of its £1.5 million “A Match Made in Debenhams” Autumn campaign for the retailer, which launched last week and is currently running...

Posted by: Creativepool Editorial
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Careers

The Journey - Sherri Krekeler, Group Creative Director

This week, we take a drive with a true super hero who crushes it inside and outside of work. Sherri Krekeler is a Group Creative Director, an inspiring leader, and an awesome mom of two. It was a real treat to gain her perspective and knowledge on...

Posted by: Kevin Forister
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Advice

Key tips on successful group brainstorming

Brainstorming, coming up with ideas, and literally getting paid to think are the best parts of our jobs as creatives. In advertising, group brainstorming is the most efficient and effective way to solve a client's problem and, in this video, I...

Posted by: Kevin Forister
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Advertising

Vivendi announces Havas purchase agreement with the Bolloré Group

Vivendi announced today that it has entered into the purchase agreement with the Bolloré Group regarding the approximately 60% majority stake Bolloré Group holds in Havas. The execution of this agreement by Vivendi's Management Board follows the...

Posted by: Creativepool Editorial
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Advertising

Group M merge MEC and Maxus in major shake-up

It was announced this week that Group M will merge both the global operations and teams of its MEC and Maxus agencies into a brand new agency, which has yet to be named. This currently nameless agency will be led by MEC's Global CEO, Tim Castree,...

Posted by: Benjamin Hiorns
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Advertising

Havas unites into one singular group

From today, Havas will become a (literally) united front, with Havas Creative Group and Havas Media Group no longer existing as divisions, but uniting under one regional P&L. With this change, Havas Media Group's global managing director and...

Posted by: Creativepool Editorial
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Technology

Bjarke Ingels Group unveils Dubai Hyperloop designs

Bjarke Ingels Group has finally unveiled its designs for the world's first Hyperloop high-speed transportation system in Dubai. The design reveals a fleet of cubic pods, which will transport passengers to Hyperloop's main transport hub before being...

Posted by: Creativepool Editorial
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Advertising

DigitasLBi and Oracle join forced to launch Oracle Solutions Group

DigitasLBi and Oracle have joined forces to launch DigitasLBi’s OSG (Oracle Solutions Group); a dedicated Oracle Digital practice within the agency that provides a one-stop shop for creative and technology consultancy and implementation. OSG...

Posted by: Creativepool Editorial
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Advertising

Rufus Leonard mount one final REMAIN campaign

It's finally here. June 23. EU Referendum day. A day that will live in infamy whatever the outcome. The last few months have seen a dramatic escalation in propaganda from both sides. So much so that's it's genuinely difficult to know who to believe....

Posted by: Creativepool Editorial
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Advertising

Agency of the Week: Grey Group

Grey London launches The Rules of Cheese This summer, Grey London has re-launched the nation’s favourite cheese brand, Cathedral City. The fully integrated brand re-launch from Dairy Crest, which carries the tag-line “Love Cheese?...

Posted by: Creativepool Editorial
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Advertising

HI! MullenLowe consolidates group's Italian forces

MullenLowe Group has announced HI! MullenLowe, a new joint venture agreement entered into by Emilio Haimann, President and Creative Director of Hi! and Diego Ricchiuti, President and CEO of MullenLowe Pirella, to consolidate their forces in the...

Posted by: Creativepool Editorial
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Advertising

Grey Group acquires ArcTouch mobile design firm

Grey Group has announced the acquisition of ArcTouch; a leading full-service mobile design and development company in the United States. ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation...

Posted by: Creativepool Editorial
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Advertising

MullenLowe Group unveils new global corporate identity

Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...

Posted by: Creativepool Editorial
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Advertising

The Stagwell Group makes a major digital acquisition

Adding to its agency portfolio, the Stagwell Group has announced that it has acquired a majority stake in Code and Theory, a digital creative shop based in New York with offices in Atlanta, London, San Francisco, and Manila, the Philippines. Code and...

Posted by: Creativepool Editorial
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Advertising

WPP merges Australian & NZ Businesses with STW Communications Group

WPP, the world's largest holding company, has announced an agreement to merge its Australian and New Zealand businesses with STW Communications Group Limited, thereby increasing its shareholding from 23.6% to 61.5%. The merged group will have...

Posted by: Creativepool Editorial
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Advertising

Cadbury and Fallon mount a search for the new Milk Tray Man

Cadbury has unveiled a new campaign that launches a nationwide search to find the next Milk Tray Man, bringing back an iconic company mascot that was arguably once as integral to the Milk Tray brand as the Milkybar Kid was to Milkybar. Kicking off...

Posted by: Creativepool Editorial
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Advertising

Grey Group goes nude in Thailand

Grey Group has announced the acquisition of award-winning boutique advertising and digital agency nudeJEH in Thailand. Following the acquisition, nudeJEH will join Grey Group Thailand and be known as GREYnJ United. Founded in 2011 through the merger...

Posted by: Creativepool Editorial
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Advertising

Agency of the Week: Grey Group

Finding the flow for Lucozade This summer, Grey London is looking to shake up the soft drinks by encouraging consumers to drink Lucozade Energy in situations beyond bone-shattering hangovers (though it really does work a treat in that regard). Grey...

Posted by: Creativepool Editorial
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Advertising

Three and W+K mount a Fluffy Revolution

This summer, mobile network Three is looking to shake up the industry in a big way by rallying the British public to unite against typical network gripes, with a little help from Jim Henson's Creature Shop! The new “Make It Right”...

Posted by: Creativepool Editorial
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Advertising

Grey Group Singapore puts philanthropic foot forward

Grey for Good, the recently formed philanthropic arm of Grey Singapore, launched two campaigns this week for the St. Andrew's Autism Centre and a technologically and environmentally inventive new initiative called “The Escalator...

Posted by: Creativepool Editorial
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Advertising

Publicis Groupe back Israeli digital advertising group

It was announced recently that Matomy Media Group has agreed to sell just under 25% of itself to the French media conglomerate Publicis after the Israel-based company floated on the London stock market. Publicis will be buying 20% of Matomy's shares,...

Posted by: Benjamin Hiorns
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Economy

WPP snap up Element Marketing Group for Ogilvy CommonHealth

WPP announced yesterday that they have agreed to acquire Element Marketing Group (EMG) on behalf of Ogilvy CommonHealth Worldwide (OCHWW). EMG is a leading market access agency in the pharmaceutical and biotech industries and will rebranded as Ogilvy...

Posted by: Benjamin Hiorns
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Economy

Creative Direct Marketing Group (CDMG) opens new office

Last week the California-based direct response advertising agency announces expansion by their new office in Nashville, Tennessee. The Creative Direct Marketing Group (CDMG) is a full-service direct response and digital advertising agency with...

Posted by: Creativepool
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News

The SYZYGY Group dramatically raise their stakes in Ars Thanea

The SYZYGY Group (a digital communication and marketing network based in Frankfurt) made a big move for the big leagues earlier this week when they significantly upped their investment (from a 26% share to a major 70% share) in the Warsaw-based,...

Posted by: Benjamin Hiorns

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