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Leaders

Publicis weave a literal Game of Thrones tapestry for Tourism Ireland

Game of Thrones season 7 is finally here, and whilst many fans are still moaning about that woeful Ed Sheeran cameo (the one that felt like it belonged more on Coronation Street than in Westeros), few could deny that, by and large, the first episode...

Posted by: Benjamin Hiorns
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Leaders

Wieden + Kennedy supports the LGBTQA community and pilots

Wieden + Kennedy New York launched a couple of wilfully eclectic, but equally inspiring campaigns this week. First off, their social media & outdoor campaign for the Equinox gym launched with bespoke murals by Los Angeles based artist and designer...

Posted by: Creativepool Editorial
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Inspiration

This is NOT a photo of Morgan Freeman.

The image you see below is not a photograph. It is actually a finger painting by Kyle Lambert using the app Procreate on an iPad Air. Kyle’s incredible painting of Morgan Freeman took over 200 hours of work and an astonishing 285,000...

Posted by: Creativepool
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Features

How neuroscience can save Christmas for brands

Yes, it's September, and you're not the only one wondering where the year went right now. Excuse the 'C' word, but Christmas is around the corner, at least for consumers. Brands will already have most of their planning ready for this year, and they...

Posted by: Creativepool Editorial
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Leaders

There's nothing fast about super-fast broadband

“Superfast broadband is much faster and more reliable than standard broadband. It lets you make video calls, do homework online and stream music, all at much higher speeds - and all at the same time.” That’s what the Government...

Posted by: Magnus Shaw
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Features

Is Amsterdam’s anti-Brit ad campaign a step too far for Nimbyism?

Brits abroad can be a lot. I’ll be the first to admit it. Indeed, who amongst us hasn’t felt their souls wither a little at the sight of a shirtless drunken brawl instigated by pasty ‘lads’ while enjoying a family holiday on...

Posted by: Benjamin Hiorns
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Inspiration

Riding the new wave of inclusion with Wunderman Thompson 

We all like to feel like we belong. It’s a pretty fundamental human trait and it’s one that the world of advertising has known all too well for a very long time. But making someone feel like they belong to something isn’t the same...

Posted by: Benjamin Hiorns
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Workshop

Top 5 tips for successfully working from home

Here’s a little fact for you: contrary to urban myth, newsreaders aren’t just wearing underwear when they’re sitting behind their desks, reading off the autocue. Sorry to burst your bubble. I know this because I know somebody who...

Posted by: Ashley Morrison
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Leaders

Leo Burnett London help recovering addicts dress for job interviews

First impressions count, especially when it comes to job interviews, and, like it or not, the first impression any potential employer will have of any potential employee will be down to how they look. We are, underneath it all, an incredibly...

Posted by: Benjamin Hiorns
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Workshop

Are you being overworked?

Spoiler: if you’re reading this, you probably are Like most other sectors, the creative industry is one of deadlines. There’s that deadline to deliver the pitch, that other one to complete a project, that copy to write, that award to...

Posted by: Antonino Lupo
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Leaders

Managing The Unmanageable: Is there a formula for creativity?

Creativity vs. Profitability: Ten leading creative agencies brought together to hash it out It's a question that is as old as advertising itself: How does an agency put a price tag on creativity? How can you place a value on something as intangible...

Posted by: Tracey Shirtcliff
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Leaders

Creative Opinions: GDPR

This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It's a change two years in the making. In April 2016, after years of negotiations and legal tussling, officials agreed upon the...

Posted by: Benjamin Hiorns
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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
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Workshop

Why I moved from agency to freelancing

Becoming a freelance designer (or any kind of freelance) is not an easy decision to make. It’s pretty tough actually. You give up on things like having a fixed salary, paid vacations and stability in your financial life that some people love. But...

Posted by: Fernando Ifran
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Workshop

Are you pricing your agency services the right way?

As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...

Posted by: Antonino Lupo
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Inspiration

The World’s First Augmented Performance Agency #CompanySpotlight

It’s one of those ideas that you’re amazed nobody had before. Will Scougal, however, was the one to finally give it wings as the Founder and MD at Make My Day. The idea in question was using augmented reality to bring brands into...

Posted by: Creativepool Editorial
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Features

7 uplifting workplace trends that will define your return to the office

Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....

Posted by: Antonino Lupo
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Inspiration

Don’t let the obsession kill you

Ever since I remember I was always obsessed with something. The first obsession I remember taking over me was collecting Lego sets at a very young age. It drove my dad insane, because living in post-communist Poland western Lego sets were pretty...

Posted by: Przemek
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Industry

Zero to virtual production hero in 14 steps

Virtual production has arrived with a bang. Big name producers - most famously for The Mandalorian - are filming with huge state-of-the-art LED walls as virtual backdrops, instead of going out on location. But you don't have to be Disney to create...

Posted by: We Are Tilt
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Workshop

How much should I charge as a freelance illustrator?

A guide to freelance illustration rates, with tips and advice from experienced professionals in the industry Illustrators are the makers of dreams. By combining art, design and creative skills, illustrators work to produce original images for a wide...

Posted by: Antonino Lupo
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Inspiration

Learning to take constructive feedback with Sinelab

Every work of art is like a child to its author. If you're creating a game, writing a book or spending time on an illustration, it is natural to feel attached to it. But how are you going to learn if you don't stay detached from your works? Digital...

Posted by: Creativepool Editorial
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial

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