Displaying 181 - 216 of 7031 results
A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...
Posted by: Antonino Lupo
Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...
Posted by: Antonino Lupo
If you are a parent in this global climate of pandemic lockdown and quarantine, perhaps the Coronavirus isn't looking so gloom from inside the house after all. Gayle Carpenter is the CEO and Founder of Sparkloop creative agency and is now faced with...
Posted by: Creativepool Editorial
This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...
Posted by: Benjamin Hiorns
BBH Labs - Justice4Grenfell The community-led organisation, Justice4Grenfell, paraded three billboards through central London on the way to Grenfell Tower on Thursday, February 15th, to highlight the lack of progress being made in the wake of the...
Posted by: Creativepool Editorial
Barely a day goes by without the word 'culture' featuring heavily in my conversations. It’s become a sort of catch-all phrase and having a ‘great’ one is something lots of agencies can be fiercely proud and protective of - and rightly so. It's...
Posted by: Character Creative
Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...
Posted by: Creativepool Editorial
The Super Bowl is a little over a week away and ad land is building up with typical gleeful abandon for its biggest night of the year. I've always struggled to enjoy American Football to be brutally honest. The immediacy and skill appear lost in the...
Posted by: Benjamin Hiorns
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
Hijacking the CNN Republican debate to promote House of Cards On December 15, 2015, Netflix hijacked the Republican Candidate Presidential Debate on CNN in the US to build anticipation for the upcoming fourth season of “House of Cards,”...
Posted by: Creativepool Editorial
The end of the tax year is approaching, which means it’s time to think about making a few resolutions to make your business better over the next 12 months. So if you’re considering making a fresh start during the new tax year, are there...
Posted by: FreeAgent
Anxious about artificial intelligence changing everything? Not us... Not much. After a year of experimentation and embracing the new, it's time to celebrate the debut of our first real-world-client-commissioned-AI film for The IVF Network which came...
Posted by: We Are Tilt
A former investment banker and serial entrepreneur, Ifigeneia "Fi" Paziana has always loved fashion. Frustrated by the lack of choice for stylish, high-quality, functional yet affordable clothing, in her spare time Fi would hand-craft bespoke items...
Posted by: Creativepool Editorial
GWI, an audience insights technology company, has just published a forecast report with 5 of the most need-to-know trends for anyone looking to understand the consumer mindset in the year ahead. Taker | Maker has highlighted the report's key insights...
Posted by: Taker | Maker
Being a freelancer often means working alone and working alone means relying on your own wits and the right tools. For a creative freelancer, those tools will, of course, depend on the role you’ve built for yourself. You’ll rarely hear of...
Posted by: Benjamin Hiorns
People use a new year as a fresh start, evaluating the past year with introspection and making goals for a better year ahead. Work-related new year’s resolutions for freelancers and business owners are created in this process. While many...
Posted by: Creativepool Editorial
“To write is human, to edit is divine.” These are the words of Stephen King, arguably one of the most successful novelists of all time and he certainly has a point. The best copy editors, after all, exist to sharpen the edges, make sense...
Posted by: Creativepool Editorial
Crafting a great and effective elevator pitch is an art. It is a daunting one for certain, but becoming a master at elevator pitches can make the difference between engaging an audience or having it doze off as you introduce your company or services....
Posted by: Antonino Lupo
As the Christmas period draws near, businesses are starting to plan their work over the holiday period. And while December tends to be a quiet month in the industry, there are still posts to schedule, projects to complete and deadlines to meet. This...
Posted by: Antonino Lupo
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial
When you truly believe in something, even something as small as an idea, you'd do anything to see it come to life. This is what CEO & Founder of Zedosh Guillaume Kendall realised as soon as the pandemic hit. If he wanted his big idea to come true,...
Posted by: Creativepool Editorial
It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...
Posted by: Antonino Lupo
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...
Posted by: Antonino Lupo
Clearly, this has been an interesting year for everyone in the creative industry. Whether you are in the music industry, in live events, production or freelancing (aka: trying to hold onto your clients), 2020 has brought a new, unprecedented range...
Posted by: Antonino Lupo
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Shutterstock isn’t just the internet’s go-to repository of stock images, it’s also home to thousands of stock music tracks that offer a more affordable solution for filmmakers who might not have the funds to licence Taylor Swift...
Posted by: Benjamin Hiorns
Despite common perception, organisation and creativity don’t have to be mutually exclusive. But in creative agencies – where teams juggle multiple clients with constantly changing demands – forward planning and prioritisation can seem...
Posted by: Creativepool Editorial
The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...
Posted by: Dream Farm Studios
Curious Films - The Wilderness Society Zoë Bell’s latest spot, “Save Ugly” for The Wilderness Society, boasts an A-list cast with the likes of Rosario Dawson, Cate Blanchett and Joel Edgerton. A three-minute musical comedy,...
Posted by: Creativepool Editorial
Brothers and Sisters - Sunny Sunny, the online lender, is launching a new TV ad - the latest instalment in the brand’s on-going “Life Support” campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place...
Posted by: Creativepool Editorial
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
Posted by: Benjamin Hiorns
When examining the major tech trends that will potentially bloom and blossom in 2018, I felt it necessary to first take a step back and evaluate roughly where 2017 ended and 2018 began. Not literally, of course, but purely in terms of where one trend...
Posted by: Benjamin Hiorns
BBD Perfect Storm - Stop Hate UK BBD Perfect Storm has launched mistletoe into space as part of “A Non-Nuclear Christmas” - a campaign it’s created for Stop Hate UK, a charity working to challenge all forms of hate crime and...
Posted by: Creativepool Editorial
ROTHCO - Soar Creative agency ROTHCO and independent national youth outreach movement, Soar, have launched a moving two-minute short film “It’s Just a Phase,” which aims to raise awareness around perhaps the most uncertain and...
Posted by: Creativepool Editorial
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
