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Leaders

Rebrand Roundup: From Forever Hope to Netflix

Branch - Forever Hope Foundation The Branch consultancy has worked on the development strategy and brand identity for the charity startup Forever Hope Foundation (FHF), which was set up to partner with other charities and run high-end events for...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DigitasLBi

World's fastest flying women recruited for Dunkin' Donuts stunt DigitasLBi and Dunkin’ Donuts recruited the world’s fastest flying woman; 28-year-old wingsuit base jumper Ellen Brennan, to do the world’s fastest Dunkin’ run...

Posted by: Creativepool Editorial
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Leaders

The latest updates in the VR landscape

With E3 commencing this week, and the eyes of the tech world honed in on LA, I thought it was about time to take a look at some of the more esoteric news stories of the past week regarding virtual reality, which is bound to be the presiding HOT TOPIC...

Posted by: Benjamin Hiorns
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Leaders

Seymourpowell get serious about modular technology

Modular technology, or at least the idea behind it, speaks to the creative sparks in all of us. The feeling that our belongings really 'belong' to us can also be amplified inexorably by customising our clobber, so it's only natural that the concept...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

BBH London - Audi The very definition of subtle elegance in advertising, this new spot for the Audi R8 sports car from BBH London, is composed of little more than 60 seconds of a car spinning its wheels, but it looks absolutely flawless! Entitled...

Posted by: Benjamin Hiorns
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Leaders

How coworking is disrupting office culture

Technology has played an important role in challenging the traditional concept of ‘work’. The internet, as well as the mobility enabled by laptops and smartphones, has created a nomadic workforce. Partly as a result of this shift, the...

Posted by: Canvas8
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Leaders

Max Factor & Blippar unveil their first steps in interactive retail

Blippar; the “Visual discovery app,” which relies heavily on augmented reality, and Max Factor have revolutionised the world of cosmetics and the retail sector with an ambitious new execution. Now every Max Factor product is essentially...

Posted by: Creativepool Editorial
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Leaders

Cheil London and Samsung's Shakespeare app scoops Gold at the ANDYs

In a first for the global network, Cheil London has claimed Gold at the 52nd International ANDY Awards for RE:Shakespeare. The app brings William Shakespeare to life for students who might be more interested in their smartphones than their bardic...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Self-lacing shoes are the next 'thing' Nike has unveiled a new trainer with self-tying laces. Called the “HyperAdapt 1.0,” the actually rather swanky-looking sneakers will be available to buy in time for Christmas 2016, and use a more...

Posted by: Benjamin Hiorns
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Inspiration

Focal Point: Taking on new worlds with Matt Saunders

Matt Saunders is a London-based illustrator taking people to mystical new worlds with his beautiful, ethereal drawings. We chatted to him about his methods and inspiration, as well as his most recent project involving a very famous wizard... Tell us...

Posted by: Kate Lewin
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Leaders

Account Wins of the Week

MEC – Monsanto MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

Hitman recreated IRL and controlled by The Chuckle Brothers The Chuckle Brothers play real-life Hitman IO Interactive's popular Hitman franchise was adapted into a big budget real-life interactive experience this week by production company Realm...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

VML VML has announced the promotion of Chris Wood to Executive Director of Europe, and Amanda Farmer to Managing Director of London, as the agency expands its global operations. Wood, has led VML's London office for the past five years in his role...

Posted by: Creativepool Editorial
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Inspiration

Introducing the first completely offbeat 360° video

Technology, eh? Undoubtedly very handy, but full of concepts with funny names and purposes seemingly designed to befuddle and confuse. Take 'offbeat 360° video' for example. Who on earth would have the first idea what that is? Perhaps not you,...

Posted by: Magnus Shaw
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Leaders

Jeep announce interactive partnership with Batman!

Comic book movies are big business. Indeed, the genre has evolved from its fringe beginnings (anyone else remember Howard the Duck?) to effectively monopolise mainstream cinema. Even though Marvel has done its best to corner the market over the past...

Posted by: Benjamin Hiorns
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Leaders

The latest advances in the land of VR

They were always going to make an impact on the VR world in a big way, but reports seem to suggest that Google have some pretty ambitious plans, with the rumours stating that the tech giants are building a standalone headset that doesn't require a...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

RKCR/Y&R – Premier League The Premier League has appointed Rainey Kelly Campbell Roalfe/Y&R as its first advertising agency of record. The WPP agency will begin working on the advertising, digital and social media account immediately. RKCR/Y&R won...

Posted by: Creativepool Editorial
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Leaders

Grey London and McVitie's release the cutest app ever!

United Biscuits has launched two brand new initiatives this week as part of its adorable “Sweeet” campaign, which uses cute and cuddly critters in imaginative ways. The first is the latest ad in the iconic sweeet series, but the second...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

BBDO has had quite a week indeed. We've already reported on the global agency network's involvement in a charming new V&A Museum exhibition and its top placings in this year's Gunn Report, but that's just the tip of the iceberg. AMV BBDO unveil...

Posted by: Creativepool Editorial
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Leaders

Introducing the next generation of movie making

Digital Riot Media, claims to be the leading company ready to produce, market and distribute premium feature-length films directly to millennials worldwide. The digitally-focused platform will work with top social media influencers and internet...

Posted by: Magnus Shaw
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Leaders

CES 2016: The Highlights

Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...

Posted by: Benjamin Hiorns
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Leaders

Does the Oculus Rift set the standard for VR in 2016?

In the interest of balance, Iv'e decided to cover the news currently rocking the tech world as more of a think piece taking a thorough look on both sides of the fence. First, however, the facts:- It seems like forever and a day that we’ve been...

Posted by: Benjamin Hiorns
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Leaders

The Latest Highlights and Trends in Tech

GoPro get into the drone business GoPro: Karma is Coming Whilst I have yet to jump on the drone bandwagon myself, the immortal child inside me at least understands the appeal (to an extent), and given the ubiquity of GoPro amongst the hobbyist...

Posted by: Benjamin Hiorns
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Leaders

The latest highlights & trends in Tech

This device will stop hackers at the front door Start-up company Dojo Labs has created a connected device designed to scan your home and protect against malware, viruses and cyber attacks. The US-based team of security experts and hackers felt that...

Posted by: Creativepool Editorial
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Leaders

Technology, Great Minds and The Natural History Museum

The Director of London's Natural History Museum, Sir Michael Dixon, has spoken out about the importance of the impact technology can have on visitor experience. Speaking in the museum's Darwin Centre as a part of London School of Business and...

Posted by: Magnus Shaw
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Leaders

JWT Brazil and Coca-Cola build a bridge for Santa Claus

Despite being something of a notorious scrooge amongst my friends and family, I'm still a sucker for a well executed Christmas campaign, and when it comes to well executed Christmas campaigns, Coca-Cola might very well be the kings. Indeed, it's...

Posted by: Benjamin Hiorns
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Leaders

Abbey Road opens first official retail store

I'll probably never get to record an album at Abbey Road. It's been a dream of mine since the moment I first picked up a guitar almost two decades ago, but I've come to the sad conclusion that this particular dream shall remain unfulfilled. The same...

Posted by: Benjamin Hiorns
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Leaders

Global Focus 2015 gives key insights into the digital landscape

As digital developments continue to revolutionise the rapidity and range of information and marketing messages that are communicated globally, the rapid transfer of ideas has naturally had an impact on the technology and advertising industries...

Posted by: Magnus Shaw
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Leaders

The British Music Experience museum moves to Liverpool

The British Music Experience (BME) museum, which first opened in 2009 at London Greenwich’s O2 building, but closed down in April last year, is set to reopen next year (Spring 2016) with brand new interiors at the Cunard Building in Liverpool,...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Catching up with Harvey Dormer

Part of the Focal Point interview series is to shine a spotlight on the best creative work we can find – and often that comes from our very own Creativepool members. Harvey Dormer's distinctive illustrative style has caught our eye a few times in...

Posted by: Jade French
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Leaders

The Week in Tech

This man grew an ear on his arm An Australian performance artist who simply goes by the name “Stelarc” (like “Madonna” or “Adele,” but with zero mainstream appeal) has grown an artificial ear on his arm. He...

Posted by: Benjamin Hiorns
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Leaders

The Barbican pushes the boundaries of Virtual Reality

Virtual reality is being heralded as this year's “IN THING,” so it was only a matter of time before the art world got involved in a more cerebral manner. Ever the forward-thinking London institution, The Barbican Centre is preparing a new...

Posted by: Benjamin Hiorns
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Leaders

The Awards Roundup

ADMA goes Mobile with Beacon Technology ADMA will be using some exciting new technology at its ADMA Global Forum on the 4th and the 5th of August at the Sydney Hilton. The event is a two-day, seven stream conference aiming to change the world of...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: BBDO

Clemenger BBDO Melbourne help young women face their fears Clemenger BBDO have teamed up with feminine health brand Libra to launch a platform that helps young women learn how to deal with the things that hold them back. The campaign will launch...

Posted by: Creativepool Editorial

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