Displaying 145 - 180 of 4315 results
Subaru of America recently debuted its new advertising campaign for the 2015 Subaru Legacy, the Japanese car manufacturer's new mid-size sedan. The campaign aims to position the car as a smarter alternative to 'mainstream' choices with three national...
Posted by: Benjamin Hiorns
The new campaign for Royal Mail MarketReach by Publicis Chemistry suggests that consumers want to use a combination of mail and email to communicate with them. The campaign is the first in a series of communications, which target new, former and...
Posted by: Benjamin Hiorns
The Cannes Lions International Festival of Creativity have hired McCann London to create a campaign which will promote the upcoming 2014 festival. The campaign takes the form of a series of stills that have been designed to mimic (and mock) the...
Posted by: Benjamin Hiorns
Ataxia UK; a charity which offers support to people suffering from one of the UK's least recognised genetic neurological disorders, which affect balance, coordination and speech, have recently teamed up with advertising agency TBWA/London and...
Posted by: Benjamin Hiorns
Soho based advertising agency The Red Brick Road, will unveil an eight-week, televised campaign for flagship digestif liqueur and global brand Jagermeister next week, during the friendly football match between England and Denmark on ITV1 on the 5th...
Posted by: Benjamin Hiorns
by Magnus Shaw. At this time of generosity and giving, who could resist the wide-eyed pleading of a little doggie, hungry for a simple bone? Well, alcopop brand WKD think their customers would quite happily ignore Fido if there was a blue drink in...
Posted by: Creativepool
The power of putting real people and their experiences at the heart of your message. The British Heart Foundation's "England 'til I died" campaign by Saatchi and Saatchi shows what you can do with an authentic story and a strong vision. A brand that...
Posted by: Rob Pratt
Last week saw the launch of Channel 4’s Diversity in Advertising Award-Winning campaign, with an emotive and powerful ad about a young girl with autism premiering during Gogglebox. Created for Vanish by Havas London, the campaign was crowned...
Posted by: Creativepool Editorial
House of Fraser has always been known for the huge variety of departments available in its stores. With consumers starting shopping early this year due to global shortages, the brand wished to position itself as a top destination for shoppers with...
Posted by: Creativepool Editorial
"In the western world we have preconceived notions on what it's like to be queer in certain countries". The story behind Emma and Ryan is particularly interesting in itself. Two creative professionals uniting to change the world with their craft. No...
Posted by: Creativepool Editorial
While many see the launch of the annual John Lewis ad as the sign that Christmas can truly begin, there’s nothing more iconic than Coke’s Holidays Are Coming spot. A few weeks ago, the brand's annual Christmas Truck Tour set off to tee...
Posted by: Creativepool Editorial
Styling brand ghd has launched its 15th annual Pink campaign through creative agency Southpaw in partnership with a host of worldwide charity partners. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years...
Posted by: Creativepool Editorial
In the lead up to this year's FIFA World Cup, I was lucky enough to speak with John McKenna, CEO of Noah Media Group, the specialist sport production company who are delivering the creative campaign for the ITV coverage. Below, we discuss the...
Posted by: Benjamin Hiorns
This week sees the launch of B&Q’s latest TV spot, part of its fully integrated Spring campaign from WCRS. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution,...
Posted by: Creativepool Editorial
Just a few short months after it was named the “most complained about advertising campaign of 2016” by the Advertising Standards Authority (ASA), Moneysupermarket is looking set to rise from the ashes of infamy by replacing gyrating...
Posted by: Benjamin Hiorns
Households are being asked to test smoke alarms now and every month as latest research shows that only 28% of all adults who own smoke alarms are actually testing them on a regular basis. This year’s Fire Kills campaign, launched today (Monday 7...
Posted by: Creativepool Editorial
Award-winning digital and direct marketing agency, LIDA has announced the launch of IKEA Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer IKEA. Tasked with helping IKEA build a stronger relationship with members of the...
Posted by: Creativepool Editorial
Leo Burnett London has launched an new outdoor campaign for McDonald’s to show that no matter where you are in the world, its all time favourite menu items transcend the barriers of language. The “Learn” campaign, which has been executed with...
Posted by: Creativepool Editorial
In their first campaign in six years, Registered Gas Installers of Ireland (RGII) has partnered with independent creative agency, Rothco, to help them tackle the less-than-sexy task of boiler and gas safety. The charming new campaign, “Even If...
Posted by: Creativepool Editorial
Colgate Sensitive Pro-Relief is teaming up with Jamie Oliver Group’s Food Tube, ITV and a host of UK food festivals for a new social, digital and experiential campaign by MEC Wavemaker. Jamie Oliver Media Group, MEC Wavemaker and Colgate have...
Posted by: Creativepool Editorial
I'll be honest, I never really got Keith Lemon. It's a shtick that never sat right with me, based, as it is, more on bravado than genuine wit. I will admit, however, that he is the perfect character to front an advertising campaign. That same...
Posted by: Benjamin Hiorns
Coca-Cola has unveiled its first TV ad campaign for Coca-Cola Zero Sugar, the reformulated and rebranded no-sugar Coke, which was, until recently, known as Coke Zero. The ad continues Coca-Cola's brand message for Coca-Cola Zero Sugar, which the...
Posted by: Creativepool Editorial
To celebrate its 40th Anniversary, The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been a part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of...
Posted by: Creativepool Editorial
Full disclosure here; I'm not a vegetarian and have no intention of ever becoming a vegetarian. Now that doesn't mean I am unfamiliar or unsympathetic with the plight of the average vegetarian, but it does mean that some of you might assume that this...
Posted by: Benjamin Hiorns
Razorfish has announced the launch of a multichannel communications campaign, influencer engagement and online film “Me and my bear” for the popular photograph sharing mobile application Lifecake, which was acquired by Canon earlier this...
Posted by: Creativepool Editorial
Gogglebox is a show that sounds like torture on paper, but against all odds, a non-scripted show starring members of the general public watching and casting a critical eye over the week's televisual highlights, has proven a critical and commercial...
Posted by: Benjamin Hiorns
There is surely still something to be said for ambition in advertising. As easy (and fun) as it is to be passive and cynical about the latest flashy campaigns from the biggest brands, it's more fun to simply sit back and let the spectacle do its job....
Posted by: Benjamin Hiorns
Two hundred posters appeared on the London Underground this week, all of which have been purchased by female entrepreneurs and woman-led start-ups in the UK. It's all part of the “Buy a Poster and Build a Business” campaign, which...
Posted by: Creativepool Editorial
Grey London recently unveiled its first work for Vodafone UK since the business was consolidated into the agency back in February. The shop was appointed to the Vodafone UK roster back in March 2014, but was named lead creative agency in February...
Posted by: Creativepool Editorial
Let’s keep things simple. I’ve seen an ad campaign I really like. It’s funny, witty, smart, highly noticeable and very memorable. I know, I know - if you’ve read my articles for Creativepool, you’ll be aware I rarely...
Posted by: Magnus Shaw
In the latest episode of Ballantine's “Stay True Stories” series created by M&C Saatchi Sport and Entertainment and M&C Saatchi London, the Pernod Richard-owned scotch whisky brand have teamed up with South African electronic musician and...
Posted by: Benjamin Hiorns
The global leader in oil-infused beauty products, Moroccanoil, announced last night (17th September 2014) their new launch of INSPIRED BY WOMEN(TM) campaign. This is the brand's first-ever multimedia advertising campaign which is created to inspire,...
Posted by: Creativepool
Bridgestone, the world's largest tyre and rubber manufacturer, are targeting a new audience with a new advertising campaign by Publicis Hawkeye for its revolutionary new line of tyres. Emmy-award winning Modern Family star Julie Bowen has been tapped...
Posted by: Benjamin Hiorns
The new campaign from AMV BBDO for the UK's largest electrical retailing and services company, Currys and PC World, takes a clever approach, examining the kind of subtle and not-so-subtle manipulations our partners occasionally make in order to...
Posted by: Benjamin Hiorns
Chicago-based emerging cultures marketing agency Lapiz, have promoted the 2014 Chicago Latino Film Festival with a new marketing campaign entitled “All About Great Stories,” which explores the importance of a great story at the movies....
Posted by: Benjamin Hiorns
Working in partnership with the Ad Council, Maddie's Fund and The Humane Society of the United States, the Chicago branch of global advertising agency network Draftfcb, have recently unveiled a new campaign promoting pet adoption. The pro-bono...
Posted by: Benjamin Hiorns
