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Leaders

Will virtual reality change how we use social media?

Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...

Posted by: Magnopus
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Alexa on Trial

It’s in our nature to rebel. As teenagers, or in retirement, we don’t really like to be told what to do. And we enjoy a good bit of mischief! It’s part of what makes us human. In today’s brave new world of artificial intelligence (AI) our...

Posted by: VCCP
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Leaders

Creative Opinions: Adland insiders on the Publicis Cannes Lions pullout

The news that Publicis Groupe was pulling out of Cannes Lions next year (and all other awards shows in kind for the next 12 months) was quite comfortably one of the biggest stories of the festival this year. The fact that they are doing so supposedly...

Posted by: Creativepool Editorial
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Leaders

7,000,000 jars of Nutella designed by an algorithm

An algorithm has usurped the traditional role of a designer to generate millions of unique, special edition packaging designs for Nutella, the legendary hazelnut chocolate spread brand. The custom algorithm pulls from a database of dozens of patterns...

Posted by: Benjamin Hiorns
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Leaders

Are politicians targeting you on social media?

I'm going to go out on a limb here and presume that at least 75% of the people reading this piece have an active Facebook account. Such is the all-encompassing ubiquity of the great social media titan, that it's not unrealistic of me to make this...

Posted by: Benjamin Hiorns
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Leaders

The mobile game that literally fights cancer

War on Cancer is a free-to-play fundraising mobile game, where money can actively be donated to a real-life cancer patient whilst the player enjoys a high intensity shoot-em-up game. The game has been created by Saatchi & Saatchi Interactive...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Leaders

Google enter the smartphone race in a big way with Pixel

It was only a matter of time. Google have been dipping their increasingly gigantic toes into the ever-widening smartphone pool for years now, but it's only now, when the market is arguably at its peak, that the tech giants have finally decided to...

Posted by: Benjamin Hiorns
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Leaders

Rufus Leonard demystifies pension planning for Scottish Widows

Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows, which aims to demystify the pension planning process for consumers. Launching this week to tie in with Pension Awareness Day on 15...

Posted by: Creativepool Editorial
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Features

Inside The Mind of Chris Turner, Sound Designer at Jungle Studios

What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...

Posted by: Alexandra Schott
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Leaders

Ikea Museum set to open in Sweden

Ikea is a lot of things to a lot of people. To some of us, it's essentially hell on earth; a gigantic shrine to consumerism with added meatballs, which pushes products you'd need a masters in engineering to assemble with any genuine level of...

Posted by: Benjamin Hiorns
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Inspiration

Building A Team: Prototyping at W12 Studios

W12 Studios is a young digital product design agency based in London. We’ve been designing digital interfaces, primarily for the TV, for almost 4 years. During that time the studio has grown close to 40 designers, cemented itself in the TV...

Posted by: W12 Studios
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Leaders

Holocaust survivors memories immortalised in stunning new exhibition

Even seventy years later, the Holocaust is still a sensitive subject for many people, especially those that lived through it. That doesn't mean however, that it doesn't deserve to be remembered. As the old saying goes (though I might very well be...

Posted by: Benjamin Hiorns
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Leaders

3D-printed Palmyra Arch coming to London and New York in 2016

The ruins of the Temple of Bel in Syria were among the best preserved at Palmyra until they were destroyed by the so-called Islamic State in Iraq and Syria last August. The only remaining monument of the over 2,000 year old UNESCO World Heritage Site...

Posted by: Creativepool Editorial
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Leaders

MediaCom scoops agency of the year at M&M Awards

MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six prizes, the highest number of any agency. The title was awarded at a ceremony at the Grosvenor House Hotel in London last Thursday night (September 3)...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Grey Group

Finding the flow for Lucozade This summer, Grey London is looking to shake up the soft drinks by encouraging consumers to drink Lucozade Energy in situations beyond bone-shattering hangovers (though it really does work a treat in that regard). Grey...

Posted by: Creativepool Editorial
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Leaders

The Awards Roundup: Sans Cannes

Whilst the sights of ad land were set squarely on the south of France last week, that's not to say the Cannes Lions was the only awards show of note to offer up some notable news. International Music + Sound Awards Founded in 2011, the...

Posted by: Creativepool Editorial
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Inspiration

Looks: engaging a post-human existence

The new ICA show Looks is a group exhibition presenting work by the likes of Wu Tsang, Stewart Uoo, Juliette Bonneviot and Morag Keil opening 22nd April until 21st June. It’s an investigation into our contemporary relationship with technology,...

Posted by: Jade French
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How to spot a bad recruiter

Recruiters aren't all bad. There is an unfortunate stigma that has stuck the recruitment industry which have developed from agencies that are poorly run who bombard candidates and clients with irrelevant jobs and pointless calls. There are however...

Posted by:
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Leaders

'Mythbusting' what you know about work health and safety

Later today, a campaign will be launched in London at the House of Commons to attempt to cull the number of deaths related to occupational cancer. The campaign, organised by the Institution of Occupational Safety and Health (the IOSH), which is the...

Posted by: Benjamin Hiorns
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Inspiration

Happiness holds the key to success

Afiat Sukmaraga's positivity; in his personality and his illustrations is infectious. Not only will his interview, as part of our 'Unstock' series, make you smile from ear to ear but so will his witty, artistic creations. We spoke to him to find out...

Posted by: Fotolia
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Leaders

Webby and D&AD Awards Name Ogilvy & Mather Agency of the Year

Ogilvy & Mather have enjoyed another big win, just weeks after winning Global Network of the Year at the 41st annual One Show Awards, taking home Agency of the Year nods at two of the top industry award shows. The two shows in question are the 18th...

Posted by: Benjamin Hiorns
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Features

Content isn’t king – timing is everything

This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...

Posted by: Ashley Morrison
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Leaders

Spinnaker appointed as digital agency for iNTERTAIN

Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...

Posted by: Steph Smith PR

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