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Leaders

What does the end of cookies mean for marketing data insights?

Cookies are crucial to understanding customer behaviour online, but in recent years, having to accept or reject cookies has become somewhat of a nuisance for the average online user. Also, one can argue they're not exactly the best for privacy. In a...

Posted by: Creativepool Editorial
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Leaders

Getting around the danger of click bots in digital marketing data

With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: a Trump VS Biden game with a data surprise

The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...

Posted by: Creativepool Editorial
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Leaders

Why data’s time will never run out in the hourglass economy

In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...

Posted by: Creativepool Editorial
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Leaders

How diving for data could be the making of creativity

Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it...

Posted by: ifour
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Leaders

Cannes Lions 2017: Duality of data with Grant Owens

We took a pit stop with Grant Owens, Chief Strategy Offficer at Critical Mass along the Croisette to talk about the duality of data, content and augmented reality. The last few years has seen a growth in the conversation around data, with Artificial...

Posted by: Creativepool
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Leaders

MEC and DATAA Launch Data Science Student Competition

MEC and the data start-up DATAA have announced a competition for Data Science Master's students with the participation of the University College of London as well as a range of Belgian Universities (Vrije Universiteit Brussel, Ghent University,...

Posted by: Creativepool Editorial
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Leaders

Virgin Trains launch innovative data-driven DOOH Campaign

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages...

Posted by: Creativepool Editorial
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Leaders

GroupM Launches Data Business [m]Platform

GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...

Posted by: Creativepool Editorial
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Inspiration

The Office for Creative Research: Understanding Big Data

For the average Jane, the term Big Data is almost impossible to comprehend - or at least, it is to me. I’m well aware that data cloaks and polices every aspect of our lives and that my search histories, numerous email inboxes, online bank...

Posted by: Kate Lewin
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Leaders

Creative Debates: Is Brand Data Killing Creativity?

Creative Debates is a tonic to the endless one-way talks that are in abundance within our sector. The debates will tackle some of the most difficult questions and topics being faced by our industry, modelled on the old-school debate format with 2...

Posted by: Creativepool
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Leaders

Jack Morton and Martin Lindstrom team up to challenge Big Data thinking

Global brand experience agency Jack Morton Worldwide and brand guru/international best-selling author Martin Lindstrom, have announced a partnership set to challenge the dominance of big-data thinking by helping brands to uncover the potential and...

Posted by: Creativepool Editorial
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Leaders

MEC using real-time data for TfL Road Safety Campaign

MEC UK is launching a new data-driven campaign for Transport for London (TfL), in order to help reduce road collisions across the capital. Working in partnership with TfL and Kinetic, MEC has created an innovative OOH campaign, which uses real-time...

Posted by: Creativepool Editorial
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Leaders

Quantcast's Supernova event put the BIG in Big Data

Digital marketing firm Quantcast hosted a rather ambitious (and some might say out-of-this-world) event on Wednesday (October 21) this week, which brought together some of the top innovators in the creative industries (growing brands, leading...

Posted by: Benjamin Hiorns
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Leaders

VCCPme and Royal London combine data and the dentist

Royal London; the UK’s largest mutual life, pensions and investment company, has kicked off a bold and dramatic new TV campaign to promote its “No nonsense” life insurance directly to consumers. The media activity, which has been...

Posted by: Creativepool Editorial
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Leaders

Go your own way | By the CEO of Redwood BBDO

This new wave of purpose comes with a caveat: brands are eager to jump on the most popular causes, and sometimes forget about their own, true essence. Purpose should be personal. It should be lived and breathed every day, from the brand's core and...

Posted by: Creativepool Editorial
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Leaders

"Traditional design can still have a real impact" - #JudgeSpotlight

With over 25 years of experience as an art director and designer, Wellmark Executive Creative Director Mark Sammartino was a perfect fit for the Annual 2020 Publishing panel. As a juror for one field of creativity that kind of lost its essence with...

Posted by: Creativepool Editorial
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Leaders

What Apple's privacy update means for advertisers worldwide

Apple's new privacy update sent the world of advertising in somewhat of a turmoil. With the possibility for users to choose which apps track their data, a debate was started asto whether this was something Apple should do or not. First, Facebook...

Posted by: Creativepool Editorial
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Industry

The poetry behind the Fireflies spot by Creature London - #BehindTheIdea

Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...

Posted by: Creativepool Editorial
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Inspiration

The humble confidence of The Dubs - #AnnualSpotlight

As our number-one ranked content agency on Creativepool, The Dubs certainly has a few noticeable Annual wins under their belt - and 2020 was no different. Crowned our People's Choice Small Agency of the Year and awarded the People's Choice in...

Posted by: Creativepool Editorial
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Leaders

Reframing the role of creativity in sustainability

"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...

Posted by: Creativepool Editorial
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Industry

Long Versus Short Term: It's Time To Call A Draw

The short term versus long term argument rumbles on. 2021 is the year where marketers should chase a smart balance of the two for the best outcomes. David Ogilvy famously said, “If it doesn’t sell, it isn’t creative.” But in...

Posted by: Southpaw
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Inspiration

Award-winning design all Round - #AnnualSpotlight

Freelance designer and illustrator James Round had never entered The Annual prior to 2020. The moment he did, he grabbed two Bronze prizes and was shortlisted for several others. He is now the #5 ranked Creative in the community, and for some really...

Posted by: Creativepool Editorial
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Industry

Annual 2021 FAQ: The 10 ‘Most’ Asked Questions About the Awards

This is it! With the Annual 2021 standard submissions deadline out of the way, you only have until midnight PT on 10th June to enter the awards. I'm sure some of you will still be working on their entries. It’s all good. We all love to leave...

Posted by: Antonino Lupo
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Features

Exclusive Judges Insight: How to Craft a Perfect Annual 2021 Entry

The Annual 2021 deadline is now little more than a week away. Like every year, entries have been flowing in from all over the industry, and if you are thinking about putting the finishing touches on your entries, you are probably not alone in...

Posted by: Creativepool Editorial
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Leaders

How can we *truly* make a difference for the industry?

A chat with the authors of Sustainable Marketing, published by Bloomsbury Business Some time ago, we worked on a piece about greenwashing and the harm it can do to the industry on the short and longer term. Too many organisations are still making...

Posted by: Creativepool Editorial
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Leaders

Brands must make sustainability for the many, not the righteous few

Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...

Posted by: Creativepool Editorial
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Leaders

Design for people, not just the planet

For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...

Posted by: Creativepool Editorial
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Job Description: Creative Team

The Creative Team in the advertising, digital or marketing sector is responsible for generating attention-grabbing ideas that will entice the consumer or target audience. Members of the team work together to develop conceptual campaigns designed to...

Posted by: Creativepool

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