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Williams F1 picks Rufus Leonard for digital brief

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Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels.

The project covers strategy, UX, design and build across web and mobile; and will consolidate the entire Williams F1 digital estate including the F1 team, Williams Advanced Engineering, Williams Hybrid Power and Conference Centre, along with extranet destinations for partners and media.

Rufus Leonard has been tasked with delivering a best in class digital experience for Williams F1 through a multi-channel, responsive digital solution, providing personalised, relevant and targeted content dependant on the user .It is due to go live before the 2013 F.I.A Formula One season commences.

Claire Williams, Director of Marketing and Communications at Williams F1, says: “We're developing our web estate with Rufus Leonard to provide us with a creative and unique digital experience which puts the user first. As a high performance and innovative business, we always look to align with other companies who share these values."

Lindsay Wall, Client Services Director at Rufus Leonard, says: “We’re delighted to be working with such a prestigious brand with incredible heritage. We’ve been given the creative licence to help transform the brand online ensuring that the first family of British racing is a world leader in digital experience.”

BY CHRIS GIDDINGS
WEDNESDAY, 31 OCTOBER, 2012

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