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Leaders

Marketing your way through the COVID crisis

It's easy to imagine how hard small and medium enterprises (SMEs) are struggling during this global pandemic situation. Government programmes may have neglected you or you may have fallen through the cracks of a flawed emergency initiative. Either...

Posted by: Creativepool Editorial
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Leaders

Influencer marketing success comes with a multi-platform approach

It is tempting to adopt a siloed approach to marketing and brand communications, especially when dealing with an audience you don't interact with daily. In a way, social media platforms are like boxes, containers of the audience segment your brand...

Posted by: Creativepool Editorial
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Leaders

4 marketing trends emerging during the pandemic

No sector will come out of COVID-19 unscathed. From production to freelance design, every creative in the industry has likely been forced to reinvent during the pandemic. This includes marketing. Whether it is a larger focus on upskilling and...

Posted by: Creativepool Editorial
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Leaders

The road to Marketing Hell is paved with good predictions

To say that 2020 hasn’t turned out exactly as predicted for advertisers and marketers would be an understatement. So, if the experts can’t get it right - why do we as humans still need predictions in times that are seemingly...

Posted by: Posterscope
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Leaders

Powered by experience: welcome to the future of marketing 

Millennials and Gen Z consumers are over owning “stuff.” Instead, they’re after memories - 82% said they’ve participated or attended at least one live brand-related experience, according to Eventbrite, while 72% said...

Posted by: Creativepool Editorial
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Inspiration

10 digital marketing trends to watch in 2020

Ten years ago, display advertising was in its infancy and Promoted Tweets were yet to make their debut. Times have changed considerably. Intelligent and automated technologies have increasingly super-charged digital marketing efficiency - so much so...

Posted by: Caroline Burgess-Pike
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Inspiration

4 need-to-know digital marketing trends for 2020

Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...

Posted by: Creativepool Editorial
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Inspiration

Personal shoppers: What’s expected of marketing in 2020

With the end of 2019 imminent, the conversations around what the marketing industry can expect in the coming year are well underway. Technology is expanding and developing at a rapid pace, and marketing is no exception. In the past year, we have...

Posted by: Creativepool Editorial
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Inspiration

5 marketing trends for 2020: Yuval Ben-Itzhak

2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, we predict that influencer marketing will continue to grow and that social commerce will achieve...

Posted by: Creativepool Editorial
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Workshop

5 ways to create better marketing content

Agencies, in-house teams, freelancers - no matter who you are, our working lives are dominated by digital content. So what’s the challenge heading into 2020, and more importantly, what can you do to increase both the wellbeing and productivity...

Posted by: Canto
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Workshop

Fishing for Account Based Marketing

ABM writing is nice work if you can get it. And you can. For an industry where clear language is meant to be currency, the world of copywriting doesn’t half love those acronyms. B2B or B2C? What’s the expected ROMI? How are you...

Posted by: Ant O'Neill
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Leaders

The dos and dont's of marketing to students

Library Red Bull-infused all-nighters. Sticky campus clubs and £1 apple sour shots. Waking up at midday hungover, only to repeat the cycle again. There’s an endless supply of student stereotypes to choose from, propelled from both cultural...

Posted by: Creativepool Editorial
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Features

Why you should use an inbound marketing agency

You know what inbound marketing is, right? The idea that to attract prospects and convert them to customers, you’ve got to give them something of value first? Which could be that useful blog about the importance of knowing your buyer persona....

Posted by: Woven Agency
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Leaders

Finding your way with location marketing in a world of choice

Taking location marketing as the process of delivering visitors to a specific location or set of locations, one of the simplest solutions is to be visible to people who are looking for the service you offer. As a prime driver of discovery and...

Posted by: Creativepool Editorial
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Inspiration

The future of luxury marketing

Luxury, it’s big business. In 2018, the top 10 luxury brands were worth a combined £100bn, whilst the aggregate net goods sales of the top 100 luxury brands topped an eye-watering £165bn. Luxury is a long-term growth market....

Posted by: Woven Agency
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Leaders

Why your business should invest in influencer marketing

With many businesses still reluctant to invest in influencer marketing, dispelling the misconceptions is the first step to unlocking its full potential. A recent study reported that 80% of marketers plan to continue or increase their influencer...

Posted by: Aaron Brooks
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Leaders

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

Posted by: Creativepool Editorial
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Workshop

A quick one on social media marketing

Social Media advertising is still one of the most underpriced and efficient ways to market your brand or business to your customers. Unfortunately, many clients are spending the smallest fraction of ad dollars on it. It's up to us as advertisers to...

Posted by: Kevin Forister
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Leaders

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
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Leaders

Will China turn the world of marketing on its head?

Many of us know the story of rapid economic growth in China. In 2006 China's GDP surpassed the UK's, and by 2016 the Chinese economy was more than 6 times larger. As such in the last ten years China has transformed itself in a number of key areas...

Posted by: Qumin
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Inspiration

Influencer marketing and programmatic: A marriage of convenience

In the media world, not a week goes by without an article or discussion on the waning appeal of traditional media and the consequent flow of ad money to digital. But let’s set that aside for a minute because the bigger battle right now is between...

Posted by: VAMP
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Leaders

Give your marketing the overnight test

Ben Matthews, principle planner at Havas Helia explains how having kids and applying the rules of parenting can help your marketing strategy… Being a planner often means applying knowledge from outside the traditional business sphere to...

Posted by: Creativepool Editorial
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Leaders

A closer look at AI in marketing

Are you ready for the AI take over? Depending on what you read, the robots are either on their way to take our jobs, or they’re already here. Delivery drivers, telemarketers, the Taxman - no one is safe. Apart from content and creativity...

Posted by: Lobster
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Workshop

Influencer marketing 101: Style Lobster’s essential tips for brands

Everyone’s jumping on the influencer bandwagon. There’s probably thousands of meetings happening right now all over the world, set up purely to talk about influencers. Yet so many marketers are struggling to successfully execute their plans. But...

Posted by: Superrb
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Inspiration

Brand Perspective with Lisa Hogg, EMEA Marketing Director at TOMS

As part of our "Brand Perspective" Annual 2018 judges series, meet Lisa Hogg. Tell us what you do for a living and who you work for? I am a Brand Marketing professional and currently am the EMEA Marketing Director for TOMS, based in Amsterdam. I...

Posted by: Heather Deacon
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Features

Think Big, Go Small: Why influencer marketing isn't about reach

Despite what many marketers and PR agencies still believe, influencer marketing is not a popularity contest. Whilst it’s clear that the use of influencer campaigns continues to rise, with 87% of marketers using them in their strategies, there is...

Posted by: VAMP
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Inspiration

Developing An Eco-Responsible Approach To Event Management & Marketing

Any organiser of events interested in eco-responsibility will sooner or later have come into contact with the Sustainable Development standard specific to events: the ISO 20121 standard. The ISO 20121 standard deals with "Responsible management...

Posted by: Phil Michael
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Leaders

Personalisation is the future of marketing

Recently in marketing, there has been a lot of talk about approaches that had fallen out of favour, such as podcasts and direct mailers, making a resurgence. Is it nostalgia that is turning agencies heads backwards? The changing economic and...

Posted by: ifour
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Inspiration

5 Models for the Future of VR Marketing

VR is the only medium, besides reality, able to create presence. It substitutes the physical world for a constructed (or recorded) one and fools the 3 “parts” of your brain to give you the subjective perception that you’re there....

Posted by: Somewhere Else

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