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Displaying 1 - 36 of 1003 results

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Inspiration

Websites - Design vs Functionality

I built my first website in December 1993. Back then, one had to create the HTML using a plain text editor, then view the page in a web browser called "Mosaic". Images were rudimentary... usually a "GIF" format, and they had to be relatively small...

Posted by: Tagmakers
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Inspiration

#GettingToKnow the creative conscience of Chrissy Levett

Chrissy Levett trained as an illustrator and print maker before studying design + communications at the Royal Colleg​e of Art, in London. She is an accomplished creative director and founder of Creative Conscience, a global organisation that...

Posted by: Creativepool Editorial
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Inspiration

Brands built on purpose: Is purpose-driven marketing always a plus?

Purpose-driven marketing. Purpose-driven brands. Purpose-driven products. These days, it seems the industry is powered by purpose. Which is hardly a surprise, with poll after poll suggesting customers want to buy from brands that are more socially...

Posted by: Woven Agency
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Inspiration

On paper - Learning from Boris Johnson's messy folds

Unless you’ve been living under a metaphorical rock, (and I wouldn’t blame you, the atmosphere over here in the UK has been pretty febrile) the last few weeks have lead us to changing political horses again. Well, when I say...

Posted by: Richard
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Inspiration

Designing our time - The case for R&D and a 4-day work week

An approach to doing better work We’re often asked about the way we work. New clients understandably want to look behind the curtain to better understand our approach, process and culture. They want to know when we’re available, and what...

Posted by: ELSE London
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Features

What do pixels taste like? - How to eat and drink the metaverse

You’ve likely already seen many articles touting the uncapped potential for brands in the metaverse. A visually and audibly rich interconnected 3D space with unlimited creativity is an obvious playground for marketers. Entry points are clearer...

Posted by: WMH&I
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Inspiration

Global creative calendar: July 2022

As our world continues to shapeshift, a growing list of world-famous gatherings are inviting us back in person. And still, the trend of innovative online events remains a massive learning opportunity, where access continues to surge. Simply by...

Posted by: The Darnell Works Agency
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Industry

Proving your green credentials online

One of the standout events of last year’s COP26 summit was the landmark inclusion of key players in the luxury industry. Key luxury brands committing themselves to the climate crisis and to achieving net zero by 2050. Global powerhouse LVMH...

Posted by: Matter Of Form
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Features

Luxury that lasts: Six tenets for timelessness

From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...

Posted by: Matter Of Form
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Industry

Brand love - Why is Lego the most loved brand in the UK?

Image is everything in the world of branding. Quite literally. Yes, it’s great to have a moral compass and all that but even the most benevolent brand in the world would still be a failure if it didn’t take the time to press the flesh....

Posted by: Benjamin Hiorns
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Workshop

Rewilding the smoothie space for innocent | #BehindTheIdea

London-based design and brand studio ShopTalk recently partnered with the innocent drinks brand to create a digital platform as part of the "Big Rewild" campaign. ShopTalk created a digital hub which forms an integral part of the digital toolkit for...

Posted by: Creativepool Editorial
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Features

Global creative calendar: June 2022

According to BCG Senior Partner and Managing Director Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book...

Posted by: The Darnell Works Agency
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Workshop

Streaming kings - The growing power of influencer marketing on Twitch

Matt Woods, CEO and founder of influencer marketing agency AFK Digital explains the power, potential and reach of influencer marketing on Twitch. Twitch is known as a live-streaming platform for gamers, however its growth over the last number of...

Posted by: Creativepool Editorial
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Industry

Annual 2022- Who will see your work this year?

Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...

Posted by: Creativepool
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Industry

#GettingToKnow RCA masters graduate Paul Wearing

Paul Wearing is an RCA graduate based in London. A born traveller, he has worked extensively throughout the US and Far East with fashion, interior design and advertising houses. The influence of his design background is evident in much of his...

Posted by: Creativepool Editorial
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Features

Hospitality and the Metaverse | #PurposeMonth

For the last twelve years, Matter Of Form have had the privilege to deliver exceptional brand and digital experiences to some of the very best luxury brands in the global travel and hospitality sector. And we have got to know the dedicated tribe who...

Posted by: Matter Of Form
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Inspiration

Biomimicry and product design: Taking design inspiration from nature

Mimicking nature in man-made product designs has led to some of the greatest and most enduring inventions or products that exist today. In the modern era especially, designers are open to ways they can work together with our environment- rather than...

Posted by: Matter Of Form
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Features

Which 5 design trends are most useful for marketing in summer 2022?

It is never too late to include design into your marketing plan, especially in the context of a new season. Here are five of the most promising design ideas for summer 2022 (with examples) to assist your organisation in meeting and crushing its...

Posted by: Chris Bicourt
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Inspiration

Blockbuster video - Shining the #CompanySpotlight on Swhype

Swhype is a UK-based company that declares itself an “end-to-end” video agency - a video production company, animation studio and creative agency rolled into one. That’s a lot of hats to manage and we want know how they balance...

Posted by: Creativepool Editorial
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Inspiration

Paying down experience debt for luxury and premium brands

There's a saying in marketing: if you want to sell a product, you can charge a hundred pounds. But if you want to sell a story, the sky's the limit. That, in a nutshell, is the power of storytelling. It intrigues and inspires. It connects brand...

Posted by: Woven Agency

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