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News

Cannes Lions 2017: Importance of strategy with Amy Emmerich

We sat down during Cannes Lions 2017 to talk about the opportunities, strategy and conversations surrounding the representation of girls with Amy Emmerich, Chief Content Officer at Refinery29 during a break from the sun at Havas Cafe. Starting our...

Posted by: Creativepool
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Economy

Creative industries outline an ambitious vision and strategy for 2020

Businesses and Government cannot rest on their laurels if the UK shall maintain the position as a world leader for the creative industries. Launched at the Create UK event last wednesday, hosted by Facebook, attended by Vince Cable Secretary of State...

Posted by: Creativepool
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Trends

The new era of conscious consumerism

The insatiable rise of the conscious consumer has taken extraordinary effect in the world of retail. The latest edition of Raconteur, in which Matter of Form (MOF) features, states two in three of us claim to be belief-driven buyers. A social...

Posted by: Matter Of Form
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Features

A Conversation with... OHMME’s Louis d’Origny

You’d be forgiven for thinking that yoga is an exclusively female pursuit, judging by the amount of athleisure-clad women you’ll see in most city brunch spots on any day of the week. And yet - more and more men are realising the benefits...

Posted by: Matter Of Form
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Design

Engaging the New Generation

The Voxburner Youth Marketing Strategy Conference saw speakers from music streaming platforms to FMCG brands deliberate the weird and wonderful world of young people’s lives, loves and hates. And how to market to them, of course. Here are our...

Posted by: ECHO
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Features

5 minutes with... Andrew J Brown - Creative Director at Brass

"A new agency 28 years young. Brass is a new breed of marketing communications agency. Using new insight, ideas and technology, we help clients succeed in a world of constant change." What do you actually do? Work on strategy and creative delivery...

Posted by: Creativepool
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Features

5 minutes with... Mark Anderson - Creative Director at We Love

"We Love... A fresh new take on what a digital creative agency can be... Progressive and flexible, driven and creative, we offer an alternative way forward in terms of design, strategy, attitude and ultimately deliverables. Our strength lies in our...

Posted by: Creativepool
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Features

5 minutes with... Silas Amos - JKR

Tell us what you do for a living and who you work for? I think, often in pictures, for JKR, coming up with a slice of the creative content and strategy for our FMCG packaging work. Clients like Unilever, Mars, Diageo. What does that involve? The...

Posted by: Creativepool
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News

Williams F1 picks Rufus Leonard for digital brief

Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels. The project covers strategy, UX, design and...

Posted by: Rufus Leonard
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Features

Spotlight: Alex Donne-Johnson

Alex Donne-Johnson is a multidisciplinary creative living and working in London. His work has been featured in numerous magazines and books. Computer Arts magazine named him a 'Leading creative' and he's been hired directly by clients such as adidas,...

Posted by: Creativepool
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Advice

Opinions - What's your day rate?

by John Fountain Ever wondered if you're being paid the market rate for all the long hours you work? Well if you are working every hour God sends then maybe it's time you put your prices up. Today I'm going to have a look at typical day rates for...

Posted by: Creativepool
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Design

Modern heritage – How to reinvent iconic brands

Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...

Posted by: Pearlfisher
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Advice

Engaging people? It’s simple. Be authentic.

As the need for brands to evolve and innovate, adapting to category disruption, we know that driving audience engagement is more critical than ever before. With that in mind, we’ve curated a few key insights that best demonstrate why authenticity...

Posted by: Simon Dixon
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Advice

How to Write a Winning Award Entry

There’s no doubt about it that creative agencies love to win awards. If you have the budget and the resources, entering and winning awards should form part of your overall new business process,. It’s a great way to raise the profile of...

Posted by: Lucy Snell
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Careers

What Makes A Good Intern?

Advertising internships can be intimidating. But they don't have to be. Today, we sit down with some amazingly talented colleagues of mine who turned their internships into jobs. They have some great advice that will hopefully ease your mind as you...

Posted by: Kevin Forister
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News

TH_NK Selected to Design the Bank of the Future.

We're proud to be partnering with Atom, the Durham-based firm applying to be the first bank designed for digital. Atom ran a detailed competitive process to find a partner capable of merging functional innovation and personal security with an...

Posted by: TH_NK
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Trends

We Love These Blurred Lines

Category blurring is a phrase you may have heard thrown about the office, but might not fully understand what it is exactly or how it works. Given that it's become a top tactic for leading brands across multiple FMCG categories, it would seem now is...

Posted by: bluemarlin
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Job Description: Marketing Manager.

Marketing plays an important role in almost every industry sector. In its simplest form, it is about ensuring that customers' needs are met whilst maximising the profits of a company. A marketing manager's responsibilities can vary enormously, but...

Posted by: Creativepool
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Features

Erase and rewind - Is TV advertising a broken model?

Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...

Posted by: Creativepool
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Features

From Candy To Casino: How Mobile Games Make Money - Part 1 - Strategy

We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...

Posted by: Pentasia UK
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Advertising

The first united global marketing strategy in Coca-Cola history

At an event in Paris earlier this week, Coca-Cola's Chief Marketing Officer, Marcos de Quinto, revealed a new “One Brand” global marketing strategy that, for the first time in its history, unites all of the Coca-Cola brands under one...

Posted by: Creativepool Editorial
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Inspiration

The cupcake gambit. Annoying people as an advertising strategy.

Back in the eighties, I worked for a radio station which ran a campaign for a double glazing firm. This campaign never actually ended. Like those sofa sales, it just continued year in, year out. The ads were very straightforward, consisting of little...

Posted by: Magnus Shaw
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Features

Coke's zero sugar Cinnamon campaign lacks fizz

Coca-Cola has built some iconic and memorable advertising campaigns over the years and has certainly spread the festive cheer in regards to Christmas. From now until the end of the year, Coca-Cola UK has reintroduced its zero sugar Cinnamon limited...

Posted by: Steve Wignall
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Features

Are brands doing enough for the planet?

The creative industry can help brands contribute to the greater good, in ways that feel genuine and authentic. It’s clear that consumers are becoming more attuned to brands acting in socially and environmentally beneficial ways and they show...

Posted by: Clarity
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Features

The 3 pillars of performance branding

Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...

Posted by: BrandCap
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Features

How an audience-led approach can help luxury brands win in search

Who’s got game? - high street vs luxury We’ve seen the news articles of brands announcing store closures and reporting losses, such as Miss Selfridge and Debenhams. Miss Selfridge reported losses of £17.5m ahead of their flagship...

Posted by: Creativepool Editorial
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Events

Global creative calendar: October 2019

Every year, Cannes Lions scores the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. This latest creative calendar edition is designed to ensure you...

Posted by: The Darnell Works Agency

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