New video (my most vulnerable one yet)!
In this video, I went back in time—flipping through the pages of my old art director notebooks to give a behind-the-curtains look into how I've brainstormed on numerous advertising projects over the past 10 years.
My hope is that it provides art direction newbies with an inkling of insight/value hidden away within the chaotic scribbles of what are basically my career diaries... Here goes something!
As a seasoned brand consultant and designer, I’ve always approached branding methodically, using design to visually embody a company's core message. But a few months ago, I discovered Generative AI, and it transformed my creative process. After...
Posted by: Marc Posch
Today, we kick off the week by interviewing Fernando Ortiz Ehmann, the Global Principal at Saffron Brand Consultants. With an illustrious career in branding and a keen eye for innovative solutions, Fernando has been at the forefront of transforming...
Posted by: Creativepool Editorial
I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...
Posted by: Stephan Bookas
