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Inspiration

Focal Point: Consuming creative eye-candy with FOREAL

FOREAL is a young German design studio with a creative focus on illustration and art direction founded by Benjamin Simon and Dirk Schuster. We love their style - it's intense, but super fun and eye catching as the duo strive to transform each of...

Posted by: Kate Lewin
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Inspiration

Focal Point: Mixing old & new with Say What Studio

Benoit Berger and Nathalie Kapagiannidi are the creative duo behind Say What Studio. The pair mix vintage styles with modern designs to create super fresh typography, art direction and design from their Paris studio. We asked them about their unique...

Posted by: Kate Lewin
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Inspiration

At last, somebody has created the perfect copywriter's website.

Think back about fifteen years or so, and you'll probably see yourself slowly (very slowly) browsing the internet on your dial-up connection, looking at websites and thinking 'I've gotta get myself one of those'. If you're a designer or art director,...

Posted by: Magnus Shaw
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Features

Spotlight... Rob Pratt, Senior Designer & Art Director

Company Brand & Deliver Job title Design Director Social media Creativepool.com/robpratt Twitter: @prattrob Website: robprattdesign.co.uk Tell us a bit about what it is that you do I’ve worked across iOS apps, websites and digital...

Posted by: Creativepool
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Features

5 minutes with... Paul Logan - Creative Director at Breathingjuice

"Breathingjuice produces digital design and motion graphics for a wide range of clients and the very best creative agencies. We create digital content that can work across multiple platforms including website channels, social media campaigns, mobile...

Posted by: Creativepool
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Features

5 minutes with... Ross Stirling - Creative Director at Studio Juice

"We specialise in creative for print, digital, mobile and retail. Our designers, producers and technologists sit side by side in small, integrated teams. This approach allows us to react quickly and strategically for our clients, helping them win. We...

Posted by: Creativepool
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Inspiration

The multicolour travels of an Art Director - #MemberSpotlight

From Cape Town to London, Illustrator & Art Director Justin Poulter has never given up on his ambitions and dreams of becoming an established artist in the creative industry. Some designers find inspiration by being exposed to a number of creative...

Posted by: Creativepool Editorial
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Leaders

Design Process Behind A Dodgers Illustration

Here's a quick behind-the-scenes video covering my process designing a Los Angelas Dodgers baseball illustration. Also included are two little mini Adobe Illustrator tutorials over two tools that I use all of the time. So with that said, let's play...

Posted by: Kevin Forister
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Workshop

The Journey - Nick Kidd, Junior Art Director

This week I interviewed Associate Art Director, Nick Kidd, to see how he got into advertising. If you are an aspiring creative looking to break into the game, check it out. I hope it provides you with some perspective and value. Thanks!

Posted by: Kevin Forister
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Focal Point: Swedish minimalism with Justin Hallström

Justin Hallström is a Canadian born, Swedish raised and London based designer and art director. His strong, visual campaigns for foodie brands including Jamie Oliver and EAT. caught our attention. But according to Justin, he's still a Swedish...

Posted by: Kate Lewin
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Inspiration

Anatomy Of A Headline

I've always loved advertising headlines. Long before I embarked on a copywriting career, I'd amuse myself by creating new versions of lines I saw in magazines or tube trains. Even as a kid, my mum (an English teacher) would point out headlines she...

Posted by: Magnus Shaw
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Leaders

Alan Fletcher. Work and Play

Alan Fletcher was one of the powerhouses of contemporary British graphic design. He worked for more than 50 years designing everything from corporate identities - logos, literature, advertising, signage, calendars - to toys, books, newspapers and...

Posted by: Creativepool
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Workshop

Art Direction in Isolation with Great State

Who said you need a full crew and exotic locations to make a successful social campaign? What started as a bet with Great State's MD quickly turned into one of the funniest and most creative projects we've seen during lockdown. Using nothing but...

Posted by: Creativepool Editorial
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Workshop

Opinions - Graphic design and art direction. Do you know the difference?

by John Fountain Though the work does have overlaps, being a designer and being an art director are different roles that require different skill and mindsets. I've worked in both design and advertising agencies and I've seen for myself that the best...

Posted by: Creativepool
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Leaders

Why Weight Watchers' name change is a step in the right direction

Slimming company Weight Watchers has rebranded as WW with a renewed focus on wellness and health, rather than weight loss. While the change represents an evolution of thinking at the company, the fact that the heritage letters have been retained has...

Posted by: Creativepool Editorial
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Leaders

There's only One Direction for Havas Media

Universally reviled and/or worshipped boy-band One Direction will be launching their new fragrances through the Havas Media social unit; Socialyse powered by Cake, which offers a complete social service to clients, combining the earned and paid...

Posted by: Creativepool Editorial
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Leaders

One Direction officially “beat bullying” at the Clio Awards

Sew Branded, the brand image and marketing consultancy based in New York, has recently been honoured with a Clio Music Award for their “Together Against Bullying” public service announcement, which featured the boy band phenomenon One...

Posted by: Benjamin Hiorns
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Inspiration

The many friends of Friend + Johnson - #CompanySpotlight

It isn't often that we feature artist agents around these shores. Every time we do, incredibly inspiring companies such as Friend + Johnson remind us why we should never stop. Every artist represented by Friend + Jonhson works differently, but the...

Posted by: Creativepool Editorial
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Job Description: Creative Director

Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. Job description,...

Posted by: Creativepool
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Industry

A very "Jeep" Connection from Publicis Middle East - #BehindTheIdea

Among the various consequences of Covid-19, travel restrictions were the one that left us the most with an insatiable yearning for adventure. As audiences around the world felt the need to reconnect with nature and adventure, the Jeep brand...

Posted by: Creativepool Editorial
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Inspiration

23 Moons of Animation - #CompanySpotlight

How do you succeed in a challenging animation market? Creative animation studio 23lunes might have a few stories to tell about that. Operating in what CEO and Director Jordi García defined a pretty limited Spanish market, 23lunes works daily to...

Posted by: Creativepool Editorial
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Inspiration

The spectacular resilience of an art director - #MemberSpotlight

Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...

Posted by: Creativepool Editorial
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Industry

Giving back with Sancho BBDO's Clothes for Food - #BehindTheIdea

It is always fascinating and extremely heart-warming to see an agency do some pro-bono work for the social good. Sancho BBDO did this for a small NGO in its pool of massive accounts, and we couldn't be more intrigued by how the whole story came into...

Posted by: Creativepool Editorial
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Inspiration

Jack of all Trades, Master of One - #MemberSpotlight

They say being a hyper-active and overachiever creative can hurt you in the long run, but nobody ever set how long that run should be. Jimmy Delatour was a jack of all trades once - and only after trying his hand at various internships, opportunities...

Posted by: Creativepool Editorial
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Inspiration

The Best Creative Work of 2020

2020 sucked in so many ways. And yet in spite of all that happened – or maybe in some ways because of all that happened – we saw some great creative work. Here’s my round up of some of the best advertising to come out of one of the most...

Posted by: Richard Holman
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Inspiration

Best Art Directors of 2020

10 of the most talented art directors to look out for in 2021. Being in charge of how things are supposed to look is no mean feat. Imagine having to come up with the full aesthetics of a project in tandem with a copywriter, under heavily strict...

Posted by: Antonino Lupo
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Inspiration

Aiming for the stars with motion designer Matt 'Mograph' Richings

You either wait for luck to happen, or you go and make it happen yourself. Motion graphics designer Matt 'Mograph' Richings belongs more to the second group: headhunted by an Adam&EveDDB senior creative at a networking event, Matt has always created...

Posted by: Creativepool Editorial
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Inspiration

Call-A-Creative: Chat & Critique

Today is a 2 for 1 special. Half video chat. Half portfolio critique. We take the call from aspiring art director Ted Pedro and talk about the job hunt during this unprecedented time mixed with a quick review of his art direction portfolio filled...

Posted by: Kevin Forister
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Workshop

A year into my first design role

Being part of the Brandpie team has been both gratifying and a huge learning curve. Starting your first graduate job undoubtedly is both an exciting and overwhelming experience. Working with creatives from multiple disciplinary areas has broadened my...

Posted by: Jess Patel
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Workshop

Typographic storytelling in the Gay Times campaign

"In the western world we have preconceived notions on what it's like to be queer in certain countries". The story behind Emma and Ryan is particularly interesting in itself. Two creative professionals uniting to change the world with their craft. No...

Posted by: Creativepool Editorial
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Inspiration

Letting Our Demons Run with Leo Uehara

Sure, commercial work is great, but have you tried unplugging with some personal projects? It's too easy to get caught up in your daily life and in a loop of constant work for others, but freelance motion designer Leo Uehara believes it is important...

Posted by: Creativepool Editorial
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Workshop

Creating the Planet's Great Reset with Iris

Picture the blank page, staring at you right before a new drawing, story or project. Scary, isn't it? The big blank page can be daunting. It is up to creatives to fill it with all the amazing ideas we are known and paid for, driving change with our...

Posted by: Creativepool Editorial
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Art Director Design Challenge 1: Let's Get Lazy

Whether you are new to art direction or you've been a pretty polished designer for a while now, it's imperative that we don’t become stagnant (especially during this time) and continue to push our abilities forward. I'm throwing down a monthly...

Posted by: Kevin Forister
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Inspiration

The Blind Passion of Augusto Correia

"Don't learn advertising. Learn people." Associate creative director Augusto Correia has an ardent passion for creativity. You can easily get that from his words, and how vehemently he talks about his craft. Born a musician and grown in advertising,...

Posted by: Creativepool Editorial

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