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How to become an art director in a year

If you're starting from scratch with high hopes of becoming an art director in the ad industry and are willing to bust your ass for the next year to make it happen, this video is for you. I go month by month, curriculum style, in hope of providing a...

Posted by: Kevin Forister
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Careers

Portfolio critique: The farmer art director

Shane Matula reached out to me and asked how he can differentiate himself within his portfolio to stand out and get a job. Our goal? To critique his book and do just that. Let's roll up our sleeves, plant some seeds and try to help this farming...

Posted by: Kevin Forister
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Features

What do you do as an art director?

What do you do as an art director? It's a tricky question because each day is so different from the one before. So, without showing agency work and having to be extremely general, I sat down every day after work and answered the question: "What did...

Posted by: Kevin Forister
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Advice

The Art Director Job Description

Do you have what it takes to be an Art Director? In this video we talk about the qualities you should probably have to enter a career in Art Direction. Get your checklist ready.

Posted by: Kevin Forister
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Careers

Q&A: Questions For An Art Director

It's time for my second Q&A over some questions around becoming and working as an Art Director. If you have a question you would like answered on an upcoming video, comment on the video! Thanks

Posted by: Kevin Forister
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Advice

Being An Art Director On A Photoshoot

In todays video, we talk about some standard need-to-knows before going on your first photoshoot as an Art Director. We explore the process and dive into some tips that will hopefully help you before you land on set. Thanks for watching!

Posted by: Kevin Forister
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Advice

Q&A: General Art Director Questions

One of our interns had to interview me for school so I went ahead and recorded it. Now, the audio is awful and the video cut out half way through the interview, but hey... screw it. Hope this Q&A provides some insight into the basic job description...

Posted by: Kevin Forister
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Careers

Portfolio Critique #2 - Spencer Gabor, Art Director

Today, we critique the creative portfolio of a talented Illustrator by the name of Spencer Gabor. Please post any constructive criticism you might have for Spence in the comments of the video. On a side note, if you would like your portfolio...

Posted by: Kevin Forister
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Inspiration

Portfolio Critique #1 - Kevin Yurasovich, Art Director

Today, we critique the creative portfolio of newly-hired Art Director Kevin Yurasovich. Please post any critiques you might have in the comments below. The more constructive feedback we can give Kevin, the better so please comment below the video to...

Posted by: Kevin Forister
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Careers

The Art Director Dictionary

For those freshly entering the industry, this video dictionary will help you speak the Art Director/Designer lingo necessary to sound like a pro on day one. This isn't your overly-exciting, conceptual and creative video but it is pertinent...

Posted by: Kevin Forister
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Careers

The Journey - Nick Kidd, Junior Art Director

This week I interviewed Associate Art Director, Nick Kidd, to see how he got into advertising. If you are an aspiring creative looking to break into the game, check it out. I hope it provides you with some perspective and value. Thanks!

Posted by: Kevin Forister
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Job Description: Art Director

Advertising art directors are responsible for what advertisements look like. They are involved in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised. They can be involved...

Posted by: Creativepool
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Features

Spotlight: Masafumi Inaba, Art Director at Thomas Manns & Company

"I'm a Japanese graphic designer specialized in branding, book design and editorial design. I'm also co-founder of Art Glossary Magazine and a founder of Sakura Front, a Japanese charity project." Masafumi Inaba Art Director Thomas Manss &...

Posted by: Creativepool
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Features

Spotlight... Rob Pratt, Senior Designer & Art Director

Company Brand & Deliver Job title Design Director Social media Creativepool.com/robpratt Twitter: @prattrob Website: robprattdesign.co.uk Tell us a bit about what it is that you do I’ve worked across iOS apps, websites and digital...

Posted by: Creativepool
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Features

Spotlight - Max Polak - Art director

- View Max’s Creativepool profile “I started my creative career as a graffiti writer and was priveleged enough to work with the likes of Banksy, Revok & Aroe MSK. I then moved into fashion and worked as a graphics and branding designer...

Posted by: Creativepool
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Features

Spotlight - Marco Rotoli - Art Director

‘Fail, Fail again, Fail better' Describe your work in one sentence. My work is liquid; it sheds skin and adapts depending on the project. It will be different tomorrow. What's the most important thing you've learnt in your line of...

Posted by: Creativepool
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Features

Spotlight - Chris Hannah - Art Director

- View Chris's Creativepool profile ‘Network, but don't be pushy. You're more likely to find work through people you know' How long have you been a Freelancer for? Around three years. Describe your work in one sentence. Freelance Art...

Posted by: Creativepool
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Features

Spotlight - Gerard Whelan - Designer and Art Director

--- "I'm attracted by the challenge to create." Creativepool pulls up a comfy chair with Gerard Whelan, Designer and Art Director for brandcentral, to discuss excellence, identity and wall-crawling super powers. How long have you been an Designer...

Posted by: Creativepool
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Features

Spotlight - Vince Fraser - Designer and Art Director

--- "Be one step of everyone else: constantly reinvent yourself." Creativepool pulls up a comfy chair with Vince Fraser, Designer and Art Director for brandcentral, to discuss excellence, identity and wall-crawling super powers. Describe your work...

Posted by: Creativepool
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Features

How to get your work noticed by a Creative Director

So it’s 2014 and you’re on a quest to land a new job at a brilliant agency. But how do you make sure you stand out from the hundreds of people doing exactly the same? Our Creative Director, Martin Homent, shares his tips and insight into...

Posted by: Tribe Marketing
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Features

5 minutes with... Andrew J Brown - Creative Director at Brass

"A new agency 28 years young. Brass is a new breed of marketing communications agency. Using new insight, ideas and technology, we help clients succeed in a world of constant change." What do you actually do? Work on strategy and creative delivery...

Posted by: Creativepool
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Features

5 minutes with... Mark Ferguson -Director at Very Own Studio

"Very Own Studio is a small independent practice specialising in identity and graphic design for print and screen. It was formed by Mark Ferguson in 2009 in Manchester but is currently based in sunny Brighton." What do you actually do? I'm a...

Posted by: Creativepool
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Features

5 minutes with... Paul Franklin - Creative Director at Heavenly

"Heavenly is a branding agency established in 2002. We believe in capturing people's imagination with refreshing brand strategy and iconic creative work. We work the world over. From America and Russia to the Middle East and India. With the biggest...

Posted by: Creativepool
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Careers

The Journey: Leo Abramovich

Today, we take a drive with a fresh-to-the-game art director named Leo. His path has zig zagged from undergrad to a packaging design job and then from grad school to a career in Art Direction. Come along for the ride as he drops some knowledge about...

Posted by: Kevin Forister
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Advice

Elevate your stationary game

In today's episode, we attend a quick workshop where Nick Kidd, associate art director at TracyLocke, takes us through the process of foil stamping, creating envelope liners, and making wax seals. He has an awesome stationary company where he sells...

Posted by: Kevin Forister
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Careers

Where creatives go to find a job

Are you looking to break into advertising and get a creative job as an art director or a copywriter? How and where should you look? Today, we dive into the process of job searching in hopes that you are equipped to find the perfect agency for...

Posted by: Kevin Forister
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Advice

Portfolio Critique: Things Are About To Get Awk

Today we critique one of the most well executed student books I've seen in a long time. It belongs to an aspiring Art Director named Ryan Bailey. I'm super impressed and think you will be as well. Check it. If you want your portfolio reviewed, send...

Posted by: Kevin Forister
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Careers

Portfolio Critique: Hear The Whole Picture

From communicating with Lauren Leaver, a member of this little creative community of ours, it is evident how passionate she is about what she's doing. It shows in her work. Let's review and critique that work.... ummm.... right now! I think we can...

Posted by: Kevin Forister
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Careers

Tips For A Creative Interview

For creative advertising newcomers: Are you applying for an Art Director or Copywriter internship or job? Here is my perspective on how to be successful in a creative interview. Best of luck. Hope you get the gig!

Posted by: Kevin Forister
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Careers

What makes a good creative portfolio?

Are you an aspiring Art Director or Copywriter looking to get into advertising? The portfolio is your ticket in. I hope that this video can help you form your creative portfolio to get you that internship or job. If you would like me to critique...

Posted by: Kevin Forister
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News

A creative person without a sense of humour has a serious problem

In his book ‘Damn Good Advice (for people with talent)’, the legendary art director George Lois says, “A creative person who is humourless could never produce consistently great work in communicating with warmth and humanity to the...

Posted by: Creativepool
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Features

Spotlight - Mario Veltri - Motion Designer

‘Art needs love, dedication and constance' Describe your work in one sentence. I transform ideas in images and projects in Art. What's the most important thing you've learnt in your line of work? -Team working. With a group that believes in...

Posted by: Creativepool
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Features

5 minutes with... Ben Winter - Sapient

How did you get started in the industry? Started at an integrated agency, in South Africa, as an Art Director, after completing a degree in Fine Art. What would you be doing if you weren't doing that? Making Movies What's your current favourite...

Posted by: Creativepool
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Inspiration

Trailblazers

Natalie Nicklin Illustrator, Digital Illustrator, Creative "Natalie Nicklin is a London based illustrator and artist who utilizes a wide range of processes within her work; from found images and photography to modern digital techniques and...

Posted by: Creativepool

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