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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Inspiration
Betfair celebrates trailblazing heritage #behindtheidea
Industry
Why the next generation of talent is avoiding the creative industry
Workshop
Opinions - Livestand is dead. Why has Yahoo pulled the plug on its digital magazine?
Workshop
Opinions - What's your day rate?
Inspiration
Trailblazers
Workshop
Opinions - Good old...hibu?
Inspiration
#Trends. The MBTI creativity test. How does your creativity measure up?
Workshop
Opinions - It's only natural. The American instinct for marketing.
Workshop
CV + TLC = Job
Workshop
Opinions - Online Logo Contests, the pros and cons.
Inspiration
CP Loves... Plane brilliant. How to get passengers to watch the safety film.
Features
Spotlight: Rory McLeish
Workshop
How to...Don't just stand there, make your own Olympic Torch
Workshop
Opinions - Bus stop. Public transport, free speech and the battle for sexual choice.
Inspiration
Trailblazers. The Dictator and the most extreme movie propaganda ever.
Workshop
Opinions - Dead heat. Why The Exclusives is unfair on us all.
Workshop
Opinions - Do you have to be nuts to be a creative genius?
Workshop
Opinions - All in the name
Inspiration
CP Loves... Heads up. The best advertising headlines in the world?
Leaders
Winners and losers – BrewDog vs Diageo
Features
5 minutes with... Neil Christie - Managing Director at Wieden + Kennedy
Industry
CP Loves... Bauhaus: Art as life
Workshop
Opinions - Sublime / Ridiculous. How advertising is getting better and worse.
Features
Writing ads for vampires. How HBO launched the second season of True Blood.
Inspiration
Spraycan copywriting
Features
Ma'amite. A love or hate tribute to Her Majesty
Features
The Devil's deal. Are agencies really paying to pitch?
Inspiration
Is your boss any good? 10 attributes of a top creative director.
Inspiration
Job Idol (Britain's Got The CV Talent X Factor?)
Inspiration
Is brainstorming a waste of time?
Leaders
Offloading. Does Loaded's decline mark the end of an era?
Workshop
Do you network?
Workshop
Abstract product design: one bar of Hope, please
Inspiration
Land of the free. Has charging for things become taboo?
Features
5 minutes with... Stephen Hardingham - Channel 4
Inspiration
The best and worst jobs of 2012 - where does yours place?
Workshop
Portfolio Tips
State of Grace. Beware - careless tweets cost careers.
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