. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Andy Cheung

Visual Designer, Jadefox Design

United Kingdom

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Graphic Designer / Illustrator, half-red

United Kingdom

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Luiz Cesar Faria Junior

Senior Art Direc, Havas Chicago

United States

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Copywriter, Simon Carbery Ltd

United Kingdom

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Sr. Designer / Project Manager, A Thirsty Bottle

United States

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Industrial Design Engineer, Freelance

United Kingdom

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Me

Totem Pole, Full time

United Kingdom

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Integrated Creative Lead, EG+ Omnicom

United Kingdom

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Customer Success Director, Idomoo

United Kingdom

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Graphic Designer, MoxieWg

Ethiopia

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Filmmaker, Freelance

India

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Freelance Graphic Designer

United Kingdom

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Project Manager, 6HATS - Branding & Consulting agency

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TRIXTER

Germany

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Co-Founder

Serbia (Republic of)

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Giampaolo Vitiello

Graphic Designer, Scooots

United Kingdom

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Amtoj Ryait

Social media strategist

United Kingdom

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In House Designer, Sila Ltd

New Zealand

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Photographer & Director

France

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Motion Graphics Artist, CYBER TIGER

Russia

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