. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Pete Lewtas

Creative, PLC

United Kingdom

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Fatos Irmak

Design, Cagacaga Design

United Kingdom

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Nuno

Industrial/Product Designer

Portugal

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Thomas Kast

Illustrator

Switzerland

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Surinder Chana

Graphic and Website Designer

United Kingdom

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Nahjila D'Ovidio

Junior Art Director, Sunset Comunicação

Brazil

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Abhishek Alekar

SENIOR ASSOCIATE - CREATIVE (3D GRAPHICS), CAB Events

India

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Nils Eckhardt

Illustrator for storyboarding and concept design, freelance

Germany

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Rory Martin

Head of Design, The Advertising Club

United Kingdom

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Weber Shandwick

United Kingdom

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Studio Six

United Kingdom

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Malcolm Cross

Freelance 3d Designer

United Kingdom

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Iwona Lisiecka

product designer, Iwona Lisiecka

Netherlands

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Creative Concern

United Kingdom

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Lauren Kelly

Germany

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Holly Jameson

Illustrator and Animator, Holly Jameson Illustration and Animation

United Kingdom

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Ifour Design agency

Creative director, Ifour

United Kingdom

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Media Bounty

United Kingdom

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Francesca Pasini

Communication Designer

Italy

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Leon & Lavigne | Creative Team

Designer and Film-maker Team, Leon & Lavigne | Creative Team

United Kingdom

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