. . .

About me

Art Director | Creative Director | Brand Design Leader | AI Creative Strategist.

I help brands and creative teams transform business objectives into faster, smarter campaigns, brand systems and creative processes through creativity, strategy and generative AI.

For over 25 years, I have helped agencies, major brands and companies turn business objectives into ideas that build brands, make an impact and drive sales.

I have worked as a Creative Director, Senior Art Director and creative consultant for international agencies, in-house teams and clients across a wide range of sectors, leading projects in branding, advertising, retail, packaging, communications and production from strategy through to execution.

My approach combines three disciplines that rarely coexist in a single role:
- Creative direction with business acumen.
- In-depth knowledge of print and digital production.
- Integration of Generative AI and Prompt Engineering to transform the way creative teams work.

I do not see AI as a substitute for creativity, but rather as a tool to eliminate friction, accelerate ideation, improve quality and free up time to think more effectively.

Throughout my career, I have worked with agencies such as Dentsu, VML, Jellyfish, Geometry Global and Ogilvy, as well as leading projects for major companies such as El Corte Inglés and running my own creative studio since 1998. My work has been recognised by Creativepool, which has included me for six consecutive years amongst the Top 25 Most Influential & Inspiring Art Directors Worldwide.

Today, I am keen to collaborate with organisations that want to build better brands, modernise their creative processes and harness artificial intelligence without compromising on judgement, brand culture or creative excellence.

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Nick

Freelance Art Director, Freelance

United Kingdom

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Andrea

Graphic Designer/Artworker

United Kingdom

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Anaconda

Camera Assistant

United States

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Huyen

Copywriter

United Kingdom

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Pret a Manger

United Kingdom

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The Body Shop

United Kingdom

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National Geographic

United Kingdom

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Blink Productions

United Kingdom

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Karl Goldstraw

Freelance Digital Designer, The Turning

United Kingdom

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Katie Duffett

Graphic Designer & Illustrator

United Kingdom

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Kris Polinski

Senior UI designer, Vodafone

United Kingdom

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Sean Valentine

Art Director/Illustrator/Storyteller

United Kingdom

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Jonny Evan

3D visual artist, available for work

United Kingdom

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Alessandro Miasi

Senior Creative Copywriter, A-Tono

Italy

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Danielle De Wolfe

Assistnat Art Director

United Kingdom

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Vicky Frenkel Studio

United States

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Richard Gunter

Fashion Designer

United Kingdom

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Tribe Marketing

United Kingdom

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Lukasz Piwecki

Graphic designer / photographer, Freelance

Poland

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Casmic LAB

Graphic designer and illustrator

United Kingdom

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